Maximillion Cooper is a multifaceted individual who has made a name for himself in multiple industries.

He first rose to prominence with the creation of the Gumball 3000, a motor rally that he established in 1999. 

Over the years, this rally has grown into a conglomerate of companies and a registered charity, reflecting the impact and influence that Cooper has had on the world of motorsports.

In addition to his work with the Gumball 3000, Cooper is known for his skills as a skateboarder, business entrepreneur, and former race car driver.

He has lived a life of adventure and excitement and has been recognized for his achievements in these fields. 

His marriage to rapper Eve in 2014 has only added to his prominence, and together, they have gone to many racing and charity events, making their mark on the world.

Maximillion Cooper net worth is a testament to his relentless drive and pursuit of his passions, making him a self-made millionaire and a highly successful entrepreneur.

Cooper’s journey inspires those looking to achieve their financial goals and dreams from humble beginnings to the top of his industry.

Maximillion Cooper: Early Life

Maximillion Cooper

Maximillion Cooper, widely known by his full name Maximillion Fife Alexander Cooper, was born on July 13th, 1974, in Stone, Staffordshire, England.

He was raised in the bustling city of London, where he was exposed to the art and cultural scene. 

His father, a well-known sculptor, played a critical role in developing Cooper’s artistic and creative talents.

Although details about his mother are limited, Maximillion’s London upbringing has influenced his personal and professional life in numerous ways.

Maximillion received higher education in the fashion industry, pursuing a degree in Fashion Communications and Promotion from the Central Saint Martins College, a part of the University of the Arts in London.

This education was a defining moment in his life, as it allowed him to sharpen his skills and gain knowledge in the fashion world.

It paved the way for his successful career as a fashion entrepreneur and impacted his life.

Maximillion Cooper: Career

Cooper, who was born with an immense passion for sports, particularly skateboarding and art, was also captivated by high-performance sports cars from a young age.

This fascination with cars would later play a significant role in shaping his future career.

After graduation from prestigious Central Saint Martin’s College of Arts and Design, Cooper ventured into the fashion industry as a model, where he quickly rose to prominence, working with some of the most renowned luxury brands such as Ralph Lauren, Giorgio Armani, Romeo Gigli and Joseph, Mulberry.

He also had the opportunity to serve as an assistant for the prestigious Vogue magazine.

However, despite his success in the fashion industry, Cooper’s true passion lay in the automobile industry. 

With the money he made from modeling, he bought a sports car, which inspired him to establish his own company dealing with car tours and concert management.

He named his firm”Gumball 3000″ in 1999.

Gumball 3000

Maximillion Cooper

Maximillion Cooper’s creation, the Gumball 3000, is a unique blend of several worlds that have come together to create an unforgettable experience.

The rally combines the thrill of driving with the glitz and glamour of fashion, entertainment, and music, making it a true celebration of life on the road.

This week-long event takes place on public roads and covers 3000 miles, allowing participants to travel through some of the world’s most scenic locations.

The entry fee for the rally, which stands at over $100,000 as of 2022, is a testament to its exclusivity and prestige.

The event is a true celebration of wealth and luxury, attracting car enthusiasts and party-goers with the means to participate in this once-in-a-lifetime experience. 

The name “Gumball 3000” was inspired by the 1976 film “The Gumball Rally,” The event has come a long way since its humble beginnings as a road trip with friends in 1999.

With an estimated value of over $300 million, the Gumball 3000 has grown into a successful business that has attracted a loyal following of participants and fans.

The rally’s winner is honored with the prestigious “Spirit of the Gumball” trophy, which has become a symbol of excellence in the world of car rallies.

Maximillion Cooper envisions a shining and electrifying future for the Gumball 3000 as the world shifts towards a more sustainable mode of transportation.

With the increasing popularity of electric vehicles, Cooper is poised to take the rally to new heights, fueling it with the power of clean energy. 

The primary source of revenue for the rally comes from the entry fees collected from the participants, allowing it to continue offering the world-class experiences that have made it famous.

As Cooper moves forward with his plans for the rally, he is confident that its bright, electric future will only continue to shine brighter.

Maximillion Cooper Net Worth 2024

Maximillion Cooper

Maximillion Cooper’s net worth stands at a staggering $60 million as of 2023, a testament to his remarkable financial acumen and entrepreneurial prowess. 

The roots of this impressive wealth can be traced back to the launch of the Gumball 3000, Cooper’s signature venture that has remained a dominant force in its industry since its inception in 1999. 

This remarkable achievement highlights Cooper’s ability to identify and capitalize on opportunities, leading to his impressive financial success and solidifying his place as a successful entrepreneur.


Maximillion Cooper is a shining symbol of what can be achieved through hard work and determination.

With a relentless drive and unwavering passion for entrepreneurship, he has established himself as a valid business powerhouse and a leader in his field. 

His achievements and success have earned him a reputation for excellence, inspiring many young entrepreneurs to pursue their dreams.

As of 2023, Maximillion Cooper net worth was estimated to be a staggering $60 million, a testament to the magnitude of his accomplishments and the results of his dedication to his passions. 

Cooper has created wealth for himself through his journey and motivated countless others to chase their financial goals and aspirations.