What are the 5 Common Factors of Search Engine Optimization?

SEO has been around for almost a decade now and makes a gigantic share of traffic for most websites. In fact, some experts call it the largest driver of website traffic.   But do you know that there are almost 200 factors that impact how your website ranks on search engine

How To Use Google Trends For Keyword Research

Most people today rely on the internet as their first source of information. Whether it’s news, information about something they want to purchase, or entertainment, they go online first. Statistics show that only 6% of online visitors browse past the first search results page. So, to attract internet users to

Understanding Digital Marketing Strategies

No matter what industry you operate in or the size of your company, digital marketing is essential.   Effective marketing strategies have always been based on the number one principle of reaching and connecting with an audience in the right place and at the right time. In the digital era, the

5 Must Have Tools for Small Business Owners

5 Must Have Tools for Small Business Owners

Running a small business can be rewarding, but challenging. The competition can be tough. Which is why you need to choose the right technology to help you work smarter not harder. There are numerous online tools promising to increase your bottom line and productivity. But, finding exactly the right apps

Why Cybersecurity & Digital Marketing Go Hand In Hand

Why Cybersecurity & Digital Marketing Go Hand In Hand

The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its most

4 Ways to Optimize Your PR Game

4 Ways to Optimize Your PR Game

2015 brought a plethora of changes in technology, which resulted in making it a dynamic year for communications and marketing. These technologies are constantly evolving, therefore anyone involved in PR, advertising, and marketing needs to keep up with the pace. Being continually connected has altered the way people shop, work,

What are the 5 Common Factors of Search Engine Optimization?

SEO has been around for almost a decade now and makes a gigantic share of traffic for most websites. In fact, some experts call it the largest driver of website traffic.   But do you know that there are almost 200 factors that impact how your website ranks on search engine

How To Use Google Trends For Keyword Research

Most people today rely on the internet as their first source of information. Whether it’s news, information about something they want to purchase, or entertainment, they go online first. Statistics show that only 6% of online visitors browse past the first search results page. So, to attract internet users to

Understanding Digital Marketing Strategies

No matter what industry you operate in or the size of your company, digital marketing is essential.   Effective marketing strategies have always been based on the number one principle of reaching and connecting with an audience in the right place and at the right time. In the digital era, the

5 Must Have Tools for Small Business Owners

5 Must Have Tools for Small Business Owners

Running a small business can be rewarding, but challenging. The competition can be tough. Which is why you need to choose the right technology to help you work smarter not harder. There are numerous online tools promising to increase your bottom line and productivity. But, finding exactly the right apps

Why Cybersecurity & Digital Marketing Go Hand In Hand

Why Cybersecurity & Digital Marketing Go Hand In Hand

The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its most

4 Ways to Optimize Your PR Game

4 Ways to Optimize Your PR Game

2015 brought a plethora of changes in technology, which resulted in making it a dynamic year for communications and marketing. These technologies are constantly evolving, therefore anyone involved in PR, advertising, and marketing needs to keep up with the pace. Being continually connected has altered the way people shop, work,