PR, public relations, you may have heard the term before.  Through TV, movies and social knowledge you may actually have an idea of what “PR people” do.  But have you ever thought of hiring one for you or your business?  The fact is that like most professionals, PR has...
Running a small business can be rewarding, but challenging. The competition can be tough. Which is why you need to choose the right technology to help you work smarter not harder. There are numerous online tools promising to increase your bottom line and productivity. But, finding exactly the right apps can...
About a year or so, I was asked to verify my Twitter profile.   Given Twitter’s stance that accounts should be of the public interest and that the program is theoretically restricted to “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key...
A few years ago, there were only a few social media platforms where people engaged. Even then, only some businesses used them to market their brand. Today, the evolution of social media has turned into a wildly popular way to engage and target users with different interests across various social networks.
Before today’s modern technology, advertisers used completely different metrics to analyze their marketing efforts and seldom did businesses combine marketing and public relations (PR). Maybe they could have done better by doing so, but that’s the past and this is the present. Now you know better and can use...
The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its...