It may be difficult to choose the right social media platforms to use for your business because you might not know which one works the best.

Most likely, it is tempting to use all of them, but you also think about the budget you’re going to need, as well as whether you would be able to operate every single account.

If you want a strong social media strategy, then you need to use the right platforms to promote yourself.

Nowadays, most social media websites have several features, allowing you to post multiple types of content in the same place.

If you’re not sure which social media site would be the best for your brand, here is some information on how different types can influence your business.

Social Networks

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Social networks are some of the most important platforms, and a lot of brands are using them.

This is because most people nowadays have at least one social media account where they talk to their loved ones, share pictures, videos, interests, and more.

Because of that, it is very easy to advertise your brand on social media and communicate with your audience.

By creating a social network for your brand, you can give your clients the chance to find out more about your products and services, but also ask questions and report possible problems.

Some of the most popular social networks used by businesses are Facebook and Twitter.

Social networks can also help from a visual point. Themed accounts will attract the right kind of audience and make them stay by your side if you pick enticing themes.

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You can choose a suitable profile picture and a cover photo that shows everyone what your brand is about.

To make things easier, you can use tools like a Facebook cover photo maker – this way, you can somehow automatize this process.

Video Social Media Platforms

Video platforms allow people to – you guessed it – watch videos in either long or short formats.

They are amazing at capturing the attention of the individual, and for a business, they can help drive brand awareness and present services and products in a different way.

Sometimes, pictures aren’t enough to show how your product can help them, so a video is the best way to bring a certain item to life.

If your business videos are made to educate, inspire and entertain your audience, your brand will be on its path to success.

Of course, in order to be successful, you shouldn’t rely just on promotional videos. Use a mixture of promotional and useful, informational videos.

TikTok and YouTube are two types of video social media platforms that can do wonders for a brand.

Discussion Forums

Where do people go when they have an important question and need an urgent answer? They go to Google, of course.

But where does Google redirect them most of the time? Generally, the answers you get are from discussion forums, such as Quora or Reddit.

Discussion forums are made for Q&As, but also for networking and building communities.

Whether you are selling products or offering certain services, you want to be as helpful to your clients as possible, and what better way to do that than by giving them an informative forum where they can get the answers they are looking for?

Creating a discussion forum will let you post answers where you can share information about your products and brand – this way, you can build a sense of trust.

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It’s a great way to grow your audience and preserve the clients you already have.

Business Social Media Platforms

Business social media platforms are great when you want to connect with potential clients, but also with professionals in the same industry. There are many uses for such a platform.

You can recruit talented people and hire them, and even build B2B relationships. This way, you can connect with new audiences and grow.

One great example of a business social media platform is LinkedIn.

Blogging and Publishing Networks

Brands that have a blog are quite respected because this tool allows them to get more personal and closer to their audience.

A blog can be great for your content marketing strategy as it allows users and potential clients to learn more about the company, its products, or other industry-related tips & tricks.

You can share knowledge and insights and make sure your clients keep coming back to you for more.

A great example of a blogging platform is WordPress. However, you can also try out Tumblr or Medium.

Summary

Whether you are just starting with your business or you’ve been in the game for a while, you must establish a strong social media presence. It is something that will help your business in the long run.

Therefore, you should do your research and find the right type of social media that will help your brand grow.

Most of the time, it’s not just one website – using a combination of platforms will make sure you reach a wider audience, and this can have a positive impact on your business.