One of the best way to grow your business is through generating leads. A lead is someone who has shown interest in what you have to offer and are generally at the early stage of the buying cycle.
It does not matter how big or small your business is, without a steady stream of qualified prospects, it will be hard for you to succeed.
In this post I am going to share with you some tips on how you can generate more leads for your business!
- 1 1. Give Branded Merchandise Away at Trade Shows, Conferences, and Other Events
- 2 2. Offer a Free Consultation Service or Other Type of Freebie to Attract New Clients
- 3 3. Create an Online Presence – Build Your Website, Blog, Social Media Pages, Etc.
- 4 4. Use Social Media to Promote Your Business and Generate Leads
- 5 5. Send out Newsletters with Updates on What’s Happening in The Company
- 6 6. Run Competitions
1. Give Branded Merchandise Away at Trade Shows, Conferences, and Other Events
Trade shows, conferences and other events are great ways to generate leads for your business.
Everyone loves receiving free stuff, so try giving away merchandise in order to get people interested about what you have to offer.
One great and easy giveaway is a promotional pen, as it is both highly cost-effective and actually useful to most people, who will go on to use it in their daily lives!
You can try companies such as IGO promo that offer a lot of options for branded pens and other items.
2. Offer a Free Consultation Service or Other Type of Freebie to Attract New Clients
A great way to generate leads is by offering a free consultation service. For example, if you run an accounting firm then offer your services for free during the first meeting with potential clients.
This will allow them to get more familiar with what you have to offer while giving you some time to fully understand their needs before they become your client.
If you have a product business, you can offer a free sample or product with the purchase of something else.
This will give your potential clients more information about your business and might entice them to become one of your customers!
3. Create an Online Presence – Build Your Website, Blog, Social Media Pages, Etc.
As a business owner, you need to create an online presence. This is because most people search for products or services on Google and if they can’t find your website then there’s much less chance that they will contact you.
Having great websites, blogs and social media pages will help potential clients get familiar with who you are and what your business is all about.
You should always have a blog in which you share content about what makes your business unique and different from your competitors.
If you are unsure where to start, look at successful business blog examples for inspiration.
4. Use Social Media to Promote Your Business and Generate Leads
Social media is a great way to promote your business and connect with people. You can use Facebook, Twitter or Instagram to share new things about what you have to offer.
This allows potential clients to get familiar with who you are and the services that you provide. You can also create different ads through these platforms.
Just make sure that whatever ad campaign you choose has a clear call-to-action, otherwise no-one will click on them!
Remember, the goal here is to generate leads, so make it as easy as possible for people to find out about you and your business.
5. Send out Newsletters with Updates on What’s Happening in The Company
A great way to generate leads is by sending out newsletters with updates on what’s happening in the company.
You can create a newsletter design online easily and have a beautiful newsletter to send prospects and past clients who may still be interested to hear about you and your business.
An easy way for them to sign up would be to include a link to subscribe to in every email that goes out. This means less work for you because all of their information will be saved, making it easy when generating new leads!
6. Run Competitions
Another great way to generate leads is by running competitions. This will help you get more exposure and it helps potential clients learn about what makes your business unique and different from the rest.
You should always make sure that whatever giveaway campaign you choose has a clear call-to-action otherwise no-one will click on them!
Remember, the goal here is to generate leads so make it as easy as possible for people to take advantage of this opportunity when entering into your competition.
Generating sales opportunities doesn’t need to take a lot of time or effort if your processes are set up properly.
With these strategies, you will be able to grow your small business effectively and with the minimum of effort.