The Future Is Mobile

Now that we have entered 2022, it is important to look back on the great changes made by the world of business in 2021.

It is safe to say with the developments across the year that mobile is the future.

From 5G, blockchain, and all new technological trends, the digital transformation available has been tremendous.

We can appreciate the trends in 2021 and look forward to the future of business technology for 2022.

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The Trends 

5G and the Internet of Things (IoT) – What Are They?

The 5G network refers to the next generation of mobile internet communication. The speed of it alone is already revolutionary.

According to reports, it will take about one millisecond to respond to the commands. In comparison, although still fast, 4G needed 200 milliseconds.

The sheer speed of 5G will greatly benefit businesses who rely on IoT, otherwise known as physical items that connect to the internet, such as laptops and mobiles.

Teslas, which are self-driving vehicles, also depend on IoT devices to navigate highways and any upcoming traffic.

IoT devices are also found in leasing companies and property management to maintain and build infrastructures that have things like thermostats, smoke detectors, automated door locks, etc.

Unbeknownst to many people, investing in the 5G network can actually help to reduce your carbon footprint.

Given our current climate, the reputation of your business is judged heavily on its ability to protect the environment and follow technological practices that will not harm it in any way.

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If your business is known not to follow this path, it is likely that some users will begin to boycott it.

According to an article published in Atlantis Press, with the help of 5G and IoT, businesses will be able to reduce their carbon footprint by up to 15% by 2030.

digital marketing

Artificial Intelligence

Artificial Intelligence, otherwise known as AI, is crucial for the daily lives of a smartphone and different applications on it, such as Google Assistant or Apple’s Siri.

AI works with your smartphone by measuring distances as well as helping to stimulate different objects around you. Like tablets, AI now also has voice and object recognition which is a great selling point.

AI is being used by businesses today to improve efficiencies, slash general costs, and help improve automated processes.

In 2022, the following industry functions can expect to experience a lot more AI support:

Marketing Teams

AI is a huge contributor in helping to understand marketing trends. It will be specifically used by online advertisers who will target users that are likely to buy a particular product.

AI will help to analyze a user’s online behavior, which can be done by looking at their browser and search history.

By doing so, AI can determine what online ads are most relevant for the user and can help establish the company’s target audience.

 eCommerce 

In the world of eCommerce, AI helps in many different ways.

This includes comprehensive inventory management, online chatbots that can help with online shopping queries, and helping to recommend products to users.

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Sales Teams

AI will help a company’s sales teams to improve customer communication and help with predictions on future market trends, creating a system that allows the team to organize which customers they follow up on sales with or by helping to find out which customers they can convert.

Hybrid Working – The Way Forward

In the last two years, people have been accustomed to the working-from-home life; this means that the office has moved to their home, and they have become used to online meetings and less contact in person.

For many, working from home had its perks.

No longer did people have to make a commute, and companies saved money from not acquiring office spaces.

This means that businesses realized that the traditional office working environment would never be the same, as it found a new meaning.

There is a reluctance for some workers to return to a routine before the pandemic.

This means that the increase of applications that can assist working from home will be crucial in 2022.

Zoom and Microsoft Teams have increased drastically as popular forms of communication when working from home.

These applications are used to create collaborative meetings, similar to an office environment.

With an increase of 151% usage in the last year, they will continue to grow in order to improve the efficiency of work by employees. 

If you are interested in more topic about business, you might also like to read reasons why you should consider automating parts of your business.