Sometimes, it might seem like the internet world is deliberately trying to confuse you. There are so many acronyms and agencies, that it can feel impossible to navigate without several degrees under your belt.
From CMSs to PPC and SEO, it’s quite a handful. It doesn’t get much simpler when you’re reaching out for help in this niche, with all sorts of different agencies offering to sort out your issues.
Many people use the terms web agency and design agency interchangeably, but there are actually some important differences between the two.
A web agency focuses primarily on developing and managing websites. This can include everything from designing the site layout to coding the underlying web applications.
In contrast, a design agency may provide a wider range of services, including branding, advertising, and even print design.
While web agencies often have staff with experience in web development and design, they typically don’t provide the same level of creative services as a full-service design agency.
Here, we look at some different kinds of agencies you’re likely to come across, to help you get the help you need.
Web Development Agency
A web development agency can be helpful to businesses in a number of ways. They can help to create an effective website. This includes designing the layout, adding visual elements, and ensuring that the site is easy to navigate.
They can also help to create custom web applications that meet the specific needs of a business. In addition, a web development agency can provide ongoing maintenance and support for a website.
This includes regularly updating the site content and making sure that the site remains accessible and running smoothly. By working with a web development agency, businesses can ensure that their website is an effective and valuable tool for promoting their products and services.
Web development refers to the actual coding that allows a website to function. That coding consists of two different types: front-end coding and back-end coding.
Front-end coding is what changes how the website appears to visitors, and is the kind of coding that web designers are more likely to be familiar with. Back-end coding is all about managing data, and is also called server-side coding.
Web Design Agency
Web design agencies are responsible for arranging a website’s aesthetic and ensuring optimal usability. This means that they focus on visual elements, such as color schemes, flow, and also visual elements integral to UX and UI.
And, with 73% of web designers claiming that a non-responsive website is the top reason behind why people leave a website, it’s no secret that you need to consult expert teams who can get the requirements of your audience right.
While, as the name suggests, web designers are more focused on the visual elements, they still often have a deep understanding of the code that lies beneath what they’re doing. As a result, they occupy a kind of middle ground between web development and graphic design.
Digital Marketing Agency
As anyone in business knows, marketing is essential for success. But with the ever-changing landscape of digital media, it can be difficult to keep up. That’s where a digital marketing agency comes in.
A digital marketing agency can help you create and implement an effective digital marketing strategy, tailored to your specific business goals.
Digital marketing agencies aim to maximise the number of visitors getting to your site. This means that they’ll implement strategies involving the posting of content and strategic placement of advertisements, all designed to get more people to your business.
Digital marketing agencies can’t do their job if you don’t already have an excellent website. Digital marketing agencies may liaise with web design agencies; the way that websites are made can have a significant impact on things like search engine optimisation, making it important that all parties are on the same page.
Which Do You Need?
It’s not a question of one of the other – if you want an effective website, that looks good, is easy to navigate and is seen by lots of people, then you’ll likely need help from all of these agencies.
As digital marketing becomes increasingly important for the viability of any business model, it’s becoming more and more important to stay on top of your website design, development, and marketing, to ensure that you remain visible to all your potential and existing clients.
If you’re looking for a web design agency, you’ll be in safe hands with Webheads. An experienced company with over 28 years in the game, they’ve helped small businesses and giants like the BBC and Budweiser achieve their true potential.