A business plan is essential for any business – including online education platforms. If you’ve already started or are considering starting an online course platform, you need to know your business plan requirements.

So, do you need a business plan for online courses, and what should your business plan cover?

Keep reading for your guide to online education business planning. This guide will discuss why an online course company needs a business plan, how to create one, and who can help you with the process.

What Is A Business Plan, And Do You Need One To Sell Online Courses?

Selling online courses is an educational enterprise, but it is still a business. To sell classes and educational resources online, you’ll need a business plan to establish your business and draw in students.

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A business plan plays a vital role in defining your business and how it will operate in terms of structure and finance. Writing your business strategy down will give you a detailed account of your vision for the company, which can help aid a loan application. 

The bank or investor will review your business plan to understand the business’ potential. If your business plan does not win investors over, you need to check your risk level and perhaps make amendments to your plan.

In addition to legitimizing your business and mapping out your growth strategy, a business plan can benefit your online course company in the following ways:

  • Finding your strengths and weaknesses – writing your business plan will help you to perform competitor research and find out what you’re offering that your competitors aren’t, and vice versa.
  • Illuminating possible paths for the future – during the process of drawing up your business plan, you may discover new directions for the future of your business.
  • Identifying potential problems – awareness of potential issues that may arise in your business’s future will allow you to develop strategies for working around these issues.
  • Studying your target demographics – your business plan will outline who your online courses are aimed at, allowing you to gain more direction for your future marketing strategy.
  • Understanding when you will become profitable – most businesses do not profit for their first few quarters, and your business plan should let you know when your business will begin to profit. The financial planning aspect of your business plan will denote how you plan to reach this goal.

How To Write A Business Plan

Before you write your business plan, it’s essential to remember that you’re writing to convince and educate people about your business. The business plan should present an overall positive image of your business.

Your business plan should also have an authoritative tone. It would help if you took great care during the research process to provide accurate and reliable information to prospective investors and lenders.

There are nine primary sections for a business plan, and to create one, you must follow this structure:

  1. Executive summary – this is an overview of your business and why it’s oriented toward success.
  2. Company description – this is where you’ll talk about your company’s strengths and what it has to offer the market.
  3. Market analysis – an overview of which market sector your business will enter and how it fares compared to its competitors.
  4. Organization and management – this section will describe how your business is registered, along with the company’s organizational structure.
  5. Operational plan – this section will show what your business will sell and the steps and processes behind offering these services to customers.
  6. Marketing and advertising strategy – this section will describe how you plan to market your products and services, your target demographics, and specific marketing strategies.
  7. Financial backing – this section will discuss the financial support you have already garnered from investors and the backing you plan to obtain for your business.
  8. Financial projections – here, you’ll discuss projections for when your business will become profitable, along with projected and required sales figures to meet this goal.
  9. Appendices – in this section, you should provide all the documentation that legitimizes your business, including any business licenses, trademarks, patents, and legal documents. You should also include your credit history in this section.
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Who Can Help My Company Write A Business Plan?

To write your business plan, it’s best to reach out to successful business owners and consult them for guidance. They will have valuable knowledge and experience to help you develop an attractive business plan for investors and lenders.

Writing a business plan does not require legal assistance. However, to create a business, you’ll need to consult a legal professional to ensure your business is not vulnerable from a legal standpoint.


When starting a business for online courses, creating a business plan is essential. Your business plan will help attract investors and aid in loan applications with banks. When creating a business plan and registering your business, enlist the help of a mentor in the industry and a legal professional to ensure you make clear during the process.