Interested in Instagram trends? While we are living in a world of uncertainty during the COVID-19 pandemic, social media activism is on the rise.
Instagram answered the call by introducing Instagram Reels, which became 2020’s buzzword.
Due to the changes in our world, it is difficult to make predictions regarding Instagram trends going into 2022, but the following ideas will be what shapes Instagram’s marketing future.
- 1 Instagram Trends 2022
- 1.1 Instagram Link Stickers
- 1.2 Twitter Card Previews
- 1.3 Longer Instagram Stories
- 1.4 Content Continues to Reign
- 1.5 Live Content
- 1.6 The Explore Tab
- 1.7 User-Generated Content
- 1.8 Increased Honesty and Transparency
- 1.9 Instagram Rooms
- 1.10 DMs
- 1.11 Dance Revolution
- 1.12 Chronological Feed
- 1.13 Scheduled Instagram Feeds
- 1.14 Short-Form Video Takes the Stage
- 1.15 Instagram E-Commerce Tools Growth
- 1.16 Boost in Influencer Marketing
- 1.17 More Viral Memes and Carousel Posts
- 1.18 Instagram as a Microblogging Platform
- 2 Final Thoughts
Instagram Trends 2022
Here are the top Instagram trends for 2022.
- Instagram Link Stickers
- Twitter Card Previews
- Longer Instagram Stories
- Content Continues to Reign
- Live Content
- The Explore Tab
- User-Generated Content
- Increased Honesty and Transparency
- Instagram Rooms
Instagram Link Stickers
A year ago, people predicted that more brands will make the most of the swipe up feature, so that they could link their Instagram stories to their websites, instead of just relying on the single link that they could have in their bio.
However, Instagram had a different idea.
Back in August, they got rid of the swipe up feature, and in place of this, they introduced a new way for influencers and brands to include links in their stories.
The latest interactive stickers that you can include in your Instagram stories are link stickers.
They are pretty consistent when it comes to looks but the difference is that you can tap on the sticker, and Instagram is going to take you to the website of the brand that you are interested in.
Initially, the feature was only available to a few people, but now, it is available to everybody.
Twitter Card Previews
Twitter doesn’t have the popularity and reach that it did in the past, but it is still a pretty important platform when it comes to marketers.
Instagram has even made it easier for you to promote your Instagram posts through Twitter, with a post preview.
If you have been using Twitter and Instagram for a while, then you might remember this from the early days.
Using a Twitter account on Instagram was a feature that the app had back in the day when it first started out, but Facebook removed this when they bought Instagram in 2012.
Longer Instagram Stories
Instagram knows how popular its Instagram stories feature is as far as Instagram trends go, and they want to capitalize on this.
This is why another Instagram trend that is going to continue to increase in popularity is using Instagram stories for longer-form content.
Instagram is testing out 60-second Instagram stories, which is quite a markup from the original 15 seconds.
This means that you can now have longer-form videos on your Instagram stories, and you can also include effects and music.
This way your audience is going to be able to view your stories without any interruption.
They aren’t going to have swipe right for the rest of your Instagram story, which means that you will probably be able to hold their attention for longer.
Content Continues to Reign
It will come as no surprise that content is still the most valuable thing to think about, when planning future Instagram marketing strategies and thinking about Instagram trends.
There are a number of content marketing tools that can help you with really good Instagram content, but we don’t think that you should spend too much time stressing over its production value.
This is because over the last few years, people have made a shift towards more authentic and unfiltered content, and this trend is going to continue.
This doesn’t mean that you can just post anything, but it does mean that you can show a more authentic side of yourself without having to church up your content.
You still need to make sure that your content tells a story and is eye catching.
Instagram users have become more discerning at working out whether the content that they are looking at is authentic and genuine, so you’ve got to take this into consideration when curating your Instagram content.
You’ll notice the posts that feature eye-catching, high-quality images so if you are producing these kinds of posts, they are going to lend credibility to your brand in general.
In both 2020, and 2021, people jumped on the bandwagon of live content on Instagram, and the train hasn’t slowed down since when thinking about Instagram trends.
This isn’t surprising, considering how many people were forced to stay at home as a result of COVID lockdowns.
In order to feel connected with others, they turned to social media.
We think that it is a pretty safe bet that content that is live on Instagram is going to continue to increase in popularity.
The Explore Tab
At the end of the day, all social media networks out there have the same goal, to keep people interacting with their app for as long as they can.
As a result, Instagram has come up with the idea of the explore tab.
Here, Instagram is going to promote interesting content that you haven’t discovered yet, and as a result, you are going to unwittingly end up spending hours more time on Instagram than you had planned.
We predict that people are going to spend more and more time on the explore tab.
The explor tab offers shortcuts to Instagram profiles, so that you can quickly discover content that interests you, from food, travel, fitness, and more.
On the business side of things, this makes it really important if you are an influencer or a brand to make the most of the explore tab, and even be featured on it, so that you can reach out to a brand-new audience, especially those that are going to be really interested in your content, but for some reason haven’t come across it.
We know that at this point, there is no straightforward set of rules to get featured on the explore page, but there are a few things that you can do to increase your chances; including using the right Instagram hashtags, figuring out the best time to post on Instagram based on your target audience, add your location on your Instagram content, so that you can connect with local followers, and include a call to action so that you can get more engagement in general.
Another one of the many Instagram trends that is becoming more and more popular on Instagram is user-generated content.
Not only it is incredibly popular, but it is also helpful when it comes to marketing and branding.
User-generated content is content that has been created by your target audience.
Then, when you get their permission, you can repost their content to your Instagram profile.
Not only does using user-generated content save you time when it comes to your content creation, but it is also going to increase your trust with your audience.
You can see it as an endorsement.
When somebody goes out of their way to create content around your service or product, people are going to believe in what they are saying.
At the end of the day, they are putting their reputation on the line for your brand.
User-generated content isn’t a new concept, but we see it as a trend that is only going to become more popular as time goes on.
Increased Honesty and Transparency
There are a lot of people out there that say that transparency and honesty is really important to them when it comes to social media in general and Instagram trends.
What’s also interesting is that users say that video content is the most transparent.
Also, today’s customers want brands to be a lot more transparent about when they change things about their products, their company practices and values, employment practices, and policy changes.
This is a big lesson that businesses can learn.
When their audience is demanding information, they need to be able to provide it easily.
Social media is the perfect platform in order to do this.
There are many ways that you can be honest and transparent with your target audience, whether it’s through Instagram live, Instagram stories, or even just a video in your Instagram feed.
When you talk directly to your target audience on a video and your Instagram feed, you are building trust with that audience, because they can feel and see your sincerity.
If you make a mistake, and you need to apologize for this, then we highly recommend that you do it over a video.
If you are working through an issue with your brand but you don’t have all the answers just yet, go live, and be honest with your audience.
At the end of the day, consumers value transparency a lot, and by making the most of video on social media, you have the ability to increase your company’s transparency a lot.
Instagram came out with a new feature in early 2021 called Instagram live rooms. We think that they are going to increase in popularity over the next year.
Instagram live rooms let you go live with just a few people.
This is really good if you want to connect with other business owners of your brand, consumers, or influencers that you want to discuss your business or product with.
There are so many ways that you can capitalize on this tool as it relates to your brand, so we think that this trend is going to increase in popularity in 2022.
Back in 2020, Instagram came up with Instagram messenger rooms, and you can have as many as 50 people in a messenger room.
If you are a big fan of Instagram stories, then you have probably noticed that replying on Instagram stories quickly translates to sending a direct message.
Brands and influencers are using the questions sticker to encourage conversations, and then share the answers that they receive in their direct messages.
Direct messages are becoming an impactful and effective way for brands to connect better with their Instagram audience.
You can share a post, send a voice message, or even do a video chat. Slowly but surely, Instagram is transforming into a messaging platform.
This means that making connections is no longer limited to just commenting and liking posts. Now, you can engage with the profiles that you enjoy looking at on a deeper level.
With the rise of TikTok, it should come as no surprise that Instagram is attempting to keep up with the play, and continue the dance trend on its side of the fence when thinking about Instagram trends.
This means that dance challenges and dancing in general has become pretty popular on Instagram with people making the most of Instagram stories and Instagram reels to come up with fun and creative dances.
Instagram has done a lot to change its layout and appearance over the last decade to keep up with Instagram trends, so it might come as a surprise to you that they’re actually taking things back a few years and thinking about reintroducing the chronological feed.
Instagram announced back in December of 2021 that they were thinking about making a return with the chronological feed with an option for users to work out which posts they wanted to see, and which ones they didn’t.
They said that this wouldn’t be a change that they would force, but rather an option that you could choose, if you want to have more control over what you are seeing on your Instagram feed.
Scheduled Instagram Feeds
Back in the day, it was easy to just create content that you knew your Instagram target audience was going to enjoy and post it to your Instagram feed.
However, while people are looking for something that is more authentic and unfiltered these days than they were a couple of years ago, and they still want to see an Instagram feed that has been well curated, and well thought out.
They also want to see your content when it first is released, which is why it is so important to schedule your content ahead of time, when the majority of your target audience is online.
Having a consistent, nice-looking Instagram feed is still really important.
After all this is what potential followers are going to see when they visit your Instagram profile for the first time, and if they don’t like the look of it, they are quickly going to move on.
You’ve got to give them a compelling reason to stick around, and we think having a nice-looking Instagram feed goes a long way.
Short-Form Video Takes the Stage
Leave it to Instagram to come up with the competitive edge over TikTok with the introduction of Instagram Reels.
When TikTok started becoming overly popular with millennials as well as the older crowd, Instagram took notice and action to give the people what they wanted.
This version of short-form videos grabs attention, is easy to share, goes viral faster, and satisfies the shorter attention spans of users.
What can you create with Instagram Reels? You can create educational content, product content, or service content.
Instagram Reels Trends 2022 Predictions:
- Experimental Reels such as 60-second videos and maybe a duet feature.
- Brands, businesses, and influencers giving more focus to Instagram Stories, IGTV, and Reels.
- The creation of personalized options for Reels.
- More influencer and brand collaborations on Reels.
Instagram E-Commerce Tools Growth
Now that Instagram Shop is a thing, shoppers have a better, more streamlined option for discovering new products.
Users can use the “Editors’ Picks”, “Browse Shops”, and other shopper-centric options to find what they want.
Instagram’s e-commerce tools include shoppable posts, Instagram Checkout, Stories stickers, Shopping with Creators, and Live Shopping.
You can expect to see these features expanded and upgraded in the coming year. This is Instagram’s answer to the small business struggle during the pandemic.
Instagram E-Commerce Trends 2022 Predictions:
More shop features will be introduced that will make Instagram a one-stop shopping destination for everything and everyone when talking about Instagram trends.
Using this feature for advertising and selling will become a big part of connecting with your followers and community. One such new feature already exists as you can shop with Reels.
Boost in Influencer Marketing
Influencer marketing is a big deal on Instagram as far as Instagram trends go, going into 2022, this feature is on track to being a $15 billion industry.
Influencers are not going anywhere, pandemic or not. Influencer marketing will see a major increase in 2022.
Using the new e-commerce and creator-specific features, influencers will expand their base while creating long-term alliances with brands.
It seems the COVID-19 pandemic created a need for brands to allocate more money to influencer marketing in 2020, which will continue in 2022
Instagram Influencer Marketing 2022 Predictions:
- Increase in continuing creator and brand collaborations.
- More brands will start working with nano and micro influencers for financially efficient advertising and better engagement.
- A new affiliate marketing model to help improve tagging businesses and products in their posts.
- Diversity-centric influencer marketing.
More Viral Memes and Carousel Posts
As you might suspect, Instagram memes carousel posts will continue to be a thing. These are easy to share and save for users.
Since Instagram will be doing away with “likes”, this sharable content will be essential in 2022.
What can you do with carousel content? You can create educational, information, awareness, product showcase, or any other content to engage your audience.
Tip: People like tips and tricks carousel content.
Do not forget about memes that are relevant and engaging to your audience on Instagram.
Unless your brand can better communicate with carousel posts, memes are another avenue for Instagram engagement.
Instagram Memes and Carousel Post Trends 2022 Predictions:
- More viral carousel posts with engaging content for brands will be a thing.
- Memes done right will entice Instagrammers to share content with their family and friends and/or be a comic relief option.
- The use of more carousel backgrounds using your recognizable aesthetics and colors will be the smart and trendy way to go.
Instagram as a Microblogging Platform
Instagram is expected to become the newest microblogging platform going into 2022.
Long-form captions are a thing and will be used more for communities who read and engage with the written word.
This option promotes comments and sharing.
Instagram Guides has created another avenue for to Instagram become a microblogging platform. Monetization and optimization will, as usual, be the key.
Instagram Microblogging Platform Trends 2022 Predictions:
- If Instagram adds features like “save” to the Guides feature, it could become a go-to option for a mini-blog.
- Instagram Guides could easily become a whole new revenue stream for brands and creators with the rollout of sponsored guides.
Keep your eyes and ears open for these Instagram trends in 2022 that will make your Instagram experience more dynamic and profitable.