Instagram continues serving up huge opportunities for brands and businesses to reach their target audience and generate interest in their products and/or services. With over 1 billion monthly active users, there’s no shortage of people to check out what’s on offer.
That said, using strategies like Instagram ads and influencer marketing can be effective, it’s a costly solution that isn’t going to provide optimal results if you’re not using the right tools.
Content is king on Instagram, and without eye-catching content that is professional and representative of your brand, you’ll be hard-pressed to see any lasting results with real-world profits.
To help you get the results you want, we’ve put together this go-to guide that outlines the best Instagram tools and apps for business. Using these Instagram tools, you can stand out, drive traffic and conversions, as well as boost your profits on Instagram.
- 1 Best Instagram Tools & Apps for Business in 2023 (Android & iOS)
- 2 The Best Instagram Video Apps
- 3 The Best Instagram Marketing Apps
- 4 The Best Instagram Ecommerce Apps
- 5 The Best Instagram Management Apps
- 6 The Best Instagram Analytics Apps
- 7 FAQs
- 8 Conclusion: Grow Your Business with Instagram Tools
Best Instagram Tools & Apps for Business in 2023 (Android & iOS)
There’s no question that if you want to gain traction on Instagram, you’ll have to consistently put out content that captures your audience’s attention and communicates your brand’s value and identity.
Not a professional photographer? No worries— you can still create stunning images using your smartphone and a few Instagram design apps.
These Instagram tools and apps for business will help you to create top-quality content and use templates, filters, and other branding options to give your content some extra flair on Instagram.
1. Canva (web, iOS, Android)
Canva is our all-around top Instagram tool for creating images that represent your brand, look professional, and even offer text or logos that can make your content shine.
You can use Canva via desktop or mobile as your go-to graphic designer— with Canva, you can superimpose text, design layouts that feature multiple images, as well as utilize their expansive library of templates and graphics to create professional and branded images adhering to one aesthetic.
Not only can you use it for regular in-content posts, but you can also use it for the widely popular Instagram stories feature to create quality templates and connected stories.
You can also use Canva to design your Instagram story highlights, giving your profile a cohesive look from the moment a user lands on it.
Using consistent templates coupled with image formats and fonts, your content will have a powerful brand image that can always be recognized by your followers.
Canva is our top choice when you want to take your photos and make them more professional and branded than ever. With an expansive website that offers tutorials and more, you’ll be a pro at graphic design before you know it.
Price: Free with purchase options; pay-per-use premium graphics, and/or $12.99/mo (or $119.99/year) Canva Pro, which gives you access to transparent backgrounds along with animation creation.
2. VSCO (iOS, Android)
VSCO rose to popularity years ago as an Instagram tool, and if you’re looking to take your photos to the next level with prime editing options, you’ll love what VSCO has to offer.
Instagram does offer some filter options, but they’re definitely a bit overused at this point and don’t offer you all of the customization options that you may be looking for. What’s more, you can no longer use their borders, either.
VSCO is the #1 photo editing app on both Android and iOS, allowing you to create beautiful and impactful photos with only a few taps. VSCO is not just a photo editor; it’s also its own social network, allowing users to check out your photos on the platform as well.
Offering its users an in-depth editor as well as numerous default filters that will completely transform your photos, VSCO has no shortage of value to add to your Instagram toolkit. If you want more still, the premium plan will offer you a library of filters that Instagrammers only dream of, allowing you to keep your photos fresh and unique in your niche.
Price: Free for default editing tools, presets, and features; $19.99/year for VSCO premium, giving you access to all presents and visual editing tools.
3. Snapseed (iOS, Android, macOS, Windows)
Another highly popular Instagram tool available on pretty much any phone or computer, Snapseed has become known as one of the best photo-editing apps on the market. You get access to professional tools that work simply for the average user, not over-complicating things.
You can use functions like tune image, details, curves, white balance, brush, healing, expand, and so many more to give your photos the perfect look for your Instagram account. You can even make your photos vintage, grunge, or grainy film, among others.
Instagram filters edit your whole image; Snapseed allows you to fine-tune your photos even more and adjust particular areas of your photos.
Another interesting feature is the Stacks feature, which allows you to save filters as a template group so that you can easily apply them to future photos.
Why is this awesome? Instagram requires a consistent and branded aesthetic, so when you use Stacks you can save time while keeping your photos all in line with the same look. Score.
4. Afterlight (iOS, Android)
User-friendly and well branded, Afterlight is a free photo editing app and Instagram tool that is now available on both iOS and Android. Afterlight offers its users not only high-quality filters but also precise editing tools as well as real film textures.
With a 4.7 star rating in the App store, Afterlight must be doing something right. You are able to create stunning photos with a range of different filters and even sliding color editing tools to make sure your photo has just the right hue.
You’ll be able to edit different aspects such as exposure, contrast, saturation, sharpness, and more, with additional options for different filters and overlays. You can create true art with Afterlight.
The interface is really easy to use, so even if you’re worried about a lack of experience, you should be able to navigate Afterlight with ease.
Price: Free with in-app purchases to download additional filters and overlays.
5. Photoshop Express (iOS, Android, Windows)
You might hear the word Photoshop and immediately go running in the other direction— don’t worry, Photoshop Express is an accessible tool that can work for any Instagram user who is ready to take their photos to the next level.
Photoshop seems like a pretty complex and in-depth photo editing program and Instagram tool for desktop, but with Express you can now access these features from your phone! While not all of the desktop features are included due to functionality, you’ll have access to a powerful image editor that can transform your photos.
You’ll also be able to use some features that you’d see on the desktop version like blemish removal, allowing you to remove things like spots, dust, and dirt, clearing up your photo with just a tap of your finger.
Photoshop Express gives you access to a variety of filtered, presets, options, and controls that you simply wouldn’t find elsewhere. You can even add a watermark to your photos so that you can keep the integrity of your creations.
Photoshop Express has extremely high ratings, with 4.8 stars over 607k reviews.
Price: Free with in-app purchases.
The Best Instagram Video Apps
Now that you’ve got a taste of some photo editing and design apps and Instagram tools, you may be looking for some support for your Instagram video creation. With media like Stories and Reels more popular than ever, you definitely want to up your Instagram video game to compete with others in your niche.
Video content can be intimidating, but even if you don’t have any prior experience shooting video, using the right tools you can capture quick and simple videos with the possibility of turning them into pro-quality.
Here are some exemplary video apps for Instagram that make your video creation smooth and easy.
6. Boomerang for Instagram (iOS, Android)
A staple in the Instagram story community and an Instagram tool, Boomerangs make your content more fun and more interactive than a single, static photo. Boomerang was created by Instagram itself, so you have a few ways to access the feature.
Boomerangs are short looping video snippets that are automatically created through quick photo shooting. These Boomerangs can be taken from within the Instagram story feature, or also taken from its standalone app, Boomerang.
When you shoot them from the Boomerang app, you can take a couple versions and decide which one is best later; you can save them directly to your phone, or share right to Instagram, Facebook, and more from the app.
Include Boomerangs in your content if you want to mix it up a little and stay relevant on Instagram.
7. HypeType (iOS)
If you want to add some elements to your videos that are both engaging and branded, you can use HypeType. HypeType is an Instagram tool that allows you to access a massive library of fonts and animations, allowing you to add texts and animations to your videos.
You can create captions for different sections of your videos; you can even shoot videos directly from the app, or upload your own to edit. Once you’ve finished editing and adding your text and animations, you can upload your new video to Instagram directly from within the HypeType app.
If you want to add text and animated filters to your photos and videos that stays consistent and branded, HypeType is one of the best options out there.
Price: Free to download; if you stay on the free version, you’ll have to keep their watermark on your video. You can pay to remove the watermark on your content and/or purchase additional fonts for use.
8. Life Lapse (iOS, Android)
If you thought Boomerang and HypeType sounded cool but you want to try something new, you’ll love what Life Lapse has to offer. Especially good for product features and eye-catching videos, Life Lapse works to put stop-motion in your hands and spotlight your brand in a new way.
Stop motion, if you’ve never heard of it before, is based around the idea that the camera stops and starts, creating movement through a variety of shots. There are so many different features that Life Lapse provides you, giving you a totally new way to create content for Instagram.
New to stop motion? Don’t worry! Life Lapse has tons of in-depth tutorials to help put their app to use in the most effective and creative ways for your brand.
They have camera features including exposure lock, white balance lock, focus lock, ghosted image overlay, 1 shot timer, interval timer, and so much more.
You’ll also have an editor with tools like timeline editor, royalty-free music, adjust speed, sound effects, save as GIF, import music, filters, and a plethora of all the top image editing tools.
Try something new with Life Lapse and bring your content to new heights with stop motion.
Price: Free with in-app purchases.
9. Vimeo Create (iOS, Android)
Another highly-rated app selection, Vimeo Create is an Instagram tool that allows you to make and edit videos in just minutes. It’s got 17.4 ratings on the App Store with a rating of 4.7.
You can do so many different things with Video Create, including trim, cut, merge, reorder, add filters, add music, add text, and add stickers. You can use pre-made templates that Vimeo Create provides in order to create something that looks professional-grade quality.
With so many amazing features and the ability to create great video content with minimal effort, Vimeo Create is perfect for all levels of tech ability.
Price: Free, with monthly package plans as well as pricing options for upgrades, advanced editing tools, and templates.
10. A Color Story (web, iOS, Android)
If you want to make something fun and exciting and also use a variety of different presets and actions, A Color Story is a great video creator and Instagram tool. You can subscribe to their newsletter for weekly inspiration and updates, and they even have tutorials to help you navigate the app in the most effective way.
If you tag #acolorstory on Instagram, you can even get featured, giving your content a new potential avenue for new viewers and followers.
A Color Story gives you access to different filters, effects, tools, and frames to take your content to the next level. They boast over 500 filters and over 120 effects, to be exact. You can even save your editing steps and filters for easy use.
They’ve got a partner app, A Design Story, that offers even more— brushes, fonts, designs, and stickers to keep your photos and videos looking incredible with a unique, branded touch.
A Color Story enjoys a rating of 4.8 stars with 28.4k ratings on the App Store.
Price: Free to download with in-app purchases.
11. BeeCut (web, iOS, Android)
If you are having trouble editing your video to perfection, BeeCut could definitely be the easy, go-to solution for you as an Instagram tool. BeeCut is a straightforward editing app for all of your video needs; you can even edit online if you prefer desktop.
You can do a variety of things, including trim and cut, split and combine, as well as add multiple timeline layers. Not only that, you can add video intros, text overlay with different styles, and even subtitles for those that don’t watch with audio on.
When you need your videos to match your brand aesthetic and be adjusted or edited, you’ll even be able to do that with BeeCut; they offer a full video editor that allows you to apply visual effects, transitions, overlays, voiceover, music, and more.
Creating optimized videos for Instagram just became more accessible with BeeCut.
Price: Lifetime plan: $59.95, Annual plan: $39.95, Monthly plan: $29.95.
The Best Instagram Marketing Apps
Once you’ve got your content ready to post, you can check out these marketing apps that will help get your content out to more people. How can you do that?
In order to reach more people, you can use optimal hashtags that help you to get your content in the hashtag feeds that your target audience is viewing. You’ll also want to engage with other users— the following two Instagram marketing apps will help you to do both of those things.
12. Flick (web, iOS, Android)
Hashtags are not one of the most important elements of content performance; if you don’t use the right hashtags on Instagram, your content simply won’t reach the eyes of the right people. You’ll be seen by your followers, and nothing more.
If you’re looking for relevant hashtags for your Instagram niche, Flick is without a doubt the easiest way to find them as an Instagram tool. You can create a completely tailored hashtag strategy, searching for hashtags within your niche and getting the best results based on the official Instagram API.
You can also filter your searches as well as view different performance metrics of hashtags, including how many people are using them, how many views the hashtag is getting on Instagram, and more.
Once you’ve chosen the tags that will work best for you, you can create hashtag sets for easy organization and posting. After all, you may need more than one hashtag set depending on which type of content you’re going to post.
If you want to take the guessing out of your hashtag game, Flick is the best solution out there.
Price: Free with paid options
13. Repost for Instagram (iOS, Android)
Sometimes you want to feature other users and engage with your audience through reposting their content; this will help you to boost your Instagram engagement and get your followers and other users looking at your content.
User-generated content is shown to get more views and engagement on Instagram, so using the repost app to repost relevant images that other users have posted in relation to your brand is one of the best strategies around.
Of course, you want to give credit to the OP, and you may even want to include their caption— for this purpose, Repost for Instagram is the best option for you.
Used by public figures and celebrities, Repost is a great way to use other content in your own IG feed.
The Best Instagram Ecommerce Apps
There’s no doubt that posting your products on your Instagram feed can get them noticed; however, you may want to find more effective ways to drive conversion and build sales directly on Instagram.
If your goal is to boost Instagram-generated sales, you can use the following e-commerce options so that Instagram users can easily find your products and even visit your website directly through the platform.
14. Shoppable Instagram Feed (Shopify)
You can use the Shoppable Instagram Feed as an Instagram tool to link your Instagram to your website and allow people to interact with both your website and your Instagram in similar ways. You can use your content to show your website visitors how your products look in a real-life setting, increasing the chances that they’ll buy.
In addition, you can even feature it on your homepage, allowing you to generate interest in your products as well as grow your Instagram followers, all at the same time. Awesome!
Price: $3.99/month after free trial.
15. Covet.pics (Shopify)
Similar to Instagram Shoppable Feed, Covet.pics provides users the opportunity to create beautiful and seamless galleries on your website directly from your Instagram photos as an Instagram tool.
Showcasing photos that you have already posted on Instagram means that you can use established and quality content to provide content for your website as well. The great thing is that it doesn’t have to appear exactly as your IG feed; you can pick and choose.
What’s more, users can even upload their own images of your products to your Covet.pics gallery on your site.
Covet.pics lets you do a variety of things— tag your products in gallery pics, include direct buy buttons on your popup, show pricing, and review analytics to assess how your gallery is performing.
You can access metrics like views, engagements, orders, etc. If you’re serious about boosting your website product features and customer purchasing functionality, Covet.pics is a great option.
Price: Free with an upgraded option for $14.99/mo.
The Best Instagram Management Apps
So far, we’ve reviewed all of the best ways to edit your photos, innovate your content, get it seen by more people, and even integrate e-commerce on your website with Instagram. How can you manage your workflow and keep things moving in the right direction consistently?
This is where our Instagram management apps come in. You want to be organized and on top of your game at all times, and this is what these apps will allow you to do.
With post schedulers, visual viewers, and more, these Instagram management apps will make Instagram content production and posting easier than ever.
16. Later (web, iOS, Android)
An intuitive and user-friendly Instagram management app and Instagram tool with so many diverse functions and features Later can help you immensely with planning out your content in a visual way and getting it out to your followers on time.
Later offers a post scheduler so that you can schedule posts to go out and remind you when to post. Later can even help you with exploring hashtags and user-generated content related to your account.
You can use Later’s visual content calendar to plan out your content and make sure that all is in order when it comes time to post. You can even see a preview of your Instagram feed, allowing you to truly get a visual on what your aesthetic will look like once it goes live.
Another notable feature of later is its saved captions; you can save your captions and hashtag groups so that you can use them as templates for later posts. This is great when you know something is working well and you want to reuse it later.
Price: Free for one user and up to 30 IG posts per month; $9+/month for additional paid options with more features.
17. Sked (web, iOS, Android)
If you need a scheduling platform that allows you to work via the web, Sked is a great option for you. Like Later, Sked will give you the option to visually plan and schedule your Instagram posts and stories before they go live.
In addition to a visual scheduler and post scheduling options, you can also use Sked’s photo-editing features for creating more Instagram-worthy photos. This allows you to make sure they’re ready to go before you put them into the post scheduler.
You’ll be able to schedule mass posts, which means you’ll have batches of posts that are ready to go live on Instagram, saving you time and keeping your workflow as streamlined as possible.
Price: $25/month for Freelancer plan; additional higher-tiered plans available.
18. Hootsuite (web, iOS, Android)
A widely-known Instagram management platform available on the web and both mobile operating systems, Hootsuite is a powerhouse when it comes to Instagram workflow. You can use Hootsuite to schedule and publish your IG posts, among many other things.
Hootsuite has become so popular in the world of Instagram management because it combines all social platforms, including Facebook and Twitter, and allows for a very seamless management hub for all your social networks.
As far as Instagram goes, you can easily schedule and publish your content to Instagram, making it one of the most attractive options out there if you’ve got a lot to manage or are pressed for time.
Price: $29+ per month; 30-day free trial available.
19. Buffer (web, iOS, Android)
Another tool that dabbles in multiple social media networks, Buffer will allow you to schedule not only posts for Facebook and Twitter, but also for Instagram.
You can post directly to Instagram through Buffer, and you can also visually plan and schedule your Instagram content via mobile or the web platform as well. These are all basic features, but if you want more, Premium can help.
Premium offers you the chance to create and schedule IG stories (no auto-post), access analytics about your Instagram post-performance, as well as create a shoppable grid layout to apply to your e-commerce website.
Price: Free for 1 user, three social accounts, and 10 scheduled posts; $15+/month for additional features.
The Best Instagram Analytics Apps
After you’ve implemented the tools from our other sections and have mastered the art of Instagram content creation and management (a big achievement!), you’re now ready to analyze what you’ve done and find ways to make it even better.
One big mistake that brands and businesses make is that they post a bunch of different content and hashtags, never checking to see just how well the content is doing. If something works well, you’ll have no idea and you won’t be able to keep implementing the tactic!
On the other hand, if something is continually hurting your performance, you won’t have the slightest clue; for these reasons, you need to keep tabs on your Instagram analytics.
You can do this via Instagram insights, but there are two standout Instagram analytics apps that will ensure you know exactly how to keep your Instagram performance on a high note.
20. Iconosquare (web, iOS, Android)
A classic in the Instagram analytics game, Iconosquare is a fan favorite when it comes to understanding Instagram performance.
When you use Iconosquare, you’ll be able to track regular engagement data, such as followers and likes, in addition to gaining insight on specific follower stats, such as location and social media influence.
When you know who your most influential fans are, you can reach out to them and build a bridge for a potential Instagram partnership.
Another useful feature of Iconosquare is that you can compare your performance against your competitors so that you can see how you fit into your niche and what you could do to gain a higher position in the market.
21. Sprout Social (web, iOS, Android)
Sprout Social is much more than an Instagram analytics app; you can do so much through Sprout Social that it could even be added to each of the described sections above! You can use Sprout Social to create content, view/schedule/publish your content, and much more.
When it comes to Instagram analytics, you can check up on your engagement and see how your performance fares in terms of hashtags and comments. Using this analytical data, you can identify what is providing engagement and how you can expand on that.
Price: $99/user/month; free trial available.
How Do I Grow My Instagram?
One of the best things you can do to grow your Instagram account is to identify users in your target audience; once you’ve done that, you can follow and/or engage with those users to get their attention.
You can also follow hashtags and location tags that are relevant to your content/niche and take note of which content gets the most engagement. You should also tailor your own hashtag/location tag strategy to get your content seen by more people.
Finally, use captions that include calls to action; create visual content that sets your profile apart from others— don’t forget about Instagram stories! Instagram stories are a great way to get noticed by new users and prompt engagement from followers.
What Are the Best Apps to Use for Instagram?
Some of the most popular apps for Instagram include Canva, Flick, Later, BeeCut, VSCO, and Photoshop Express. If you’re curious about other Instagram tools, we cover a variety of them in different categories in this post.
What Is the Best Time to Post on Instagram?
The best time to post on Instagram depends on when your target audience is online; you can find out when your users are most active on Instagram through an analytics app, or even through Instagram insights.
You have to identify when your target audience is online because if you post during that time, they’ll be likely to see your content as soon as it goes live and then engage with it. This is an important way to get consistent levels of engagement to boost your content reach naturally.
While this question is very relative to your particular target audience, you can check out Hubspot’s guide on the best Instagram posting times.
How Much Does Instagram Ads Cost?
Instagram ads widely vary in price and can even depend on how specific and competitive your targeting is. If a lot of different brands or businesses are looking to target the same niche and audience as you, you’re looking at a higher price tag.
There are two main types of Instagram ad bidding models, including cost-per-click (CPC) and cost-per-impressions (CPM). According to WebFX, on average, you’ll pay anywhere from 20 cents to $2 per click; per 1000 impressions, you’re looking at roughly $6.70.
Conclusion: Grow Your Business with Instagram Tools
Now that you’ve checked out some of the most outstanding Instagram tools and apps for business in 2023, you’ve got all the tools you need to create optimal Instagram content that truly reflects your brand and your product quality!
Have you used any of the Instagram apps for business growth above? What’s your favorite Instagram tool? Let us know in the comments!