With most people around the world over the last couple of years forced to stay at home and find different ways to shop without leaving their homes, it should come as no surprise to you that Instagram has increased in popularity when it comes to online shopping.

Instagram has released a number of different features over the last year or so related to eCommerce, and as a result, there are a lot more people making the most of the app in order to improve their shopping experience online.

If you are a brand and you are trying to improve your Instagram marketing strategy, or you are an individual, and you are hoping to improve your shopping experience on Instagram, these are the Instagram shopping statistics in 2024 that you need to know.

Let’s take a look.

Quick Statistics

  1. More than 130 million people use Instagram shopping
  2. America has the most Instagram users, at 120 million
  3. More than 100 million images are uploaded to Instagram every day
  4. 22% of the world’s internet users use Instagram every month
  5. Instagram has more than 500 million daily users
  6. There are 25 million businesses on Instagram

Top Instagram Shopping Statistics in 2024

1. Instagram Has More than 2 Billion Users Each Month

Statistics show that Instagram is a wildly popular app, with a huge amount of traffic going through every month.

Of course, this is a really good indication that you need to up your game when it comes to your brand’s marketing on Instagram because this is a huge audience that you could potentially be connected to.

2. Instagram Is the Second-Most Downloaded App

Again, statistics like this prove that Instagram is one of the most popular apps in the world, and considering that there are people downloading the app all the time, you’ve got both existing and new opportunities to market your brand to people who are going to be interested in it.

3. 46% of People Who Use a Smartphone in America Use Instagram Every Day

If you think that your brand is tailored better to mobile users then you are in luck, because 46% of people in the US that use a smartphone make the most of their Instagram app every day.

This is a lot of people who could be looking at your brand and shopping your products or services while they are on the go.

4. 71.9% of Instagram Posts Are Images

This statistic will come as no surprise, considering where Instagram got its start.

Back in the day, Instagram was known for images and it appears that it has stayed this way for the most part.

Yes, we recommend that you make the most of IGTV, Instagram Stories, and Instagram reels when it comes to creating a shoppable experience on your Instagram profile, but it is still important to be able to incorporate images and include photos in your Instagram feed.

5. $2.3 Billion Is Being Spent on Instagram Influencers

According to this statistic, if you are a brand, and you’re thinking about working with an influencer in the future in order to promote your product or service, then you are tapping into a pretty big market.

As you can see, there are a huge number of other brands out there that have capitalized on the concept of influencer marketing and collaborated with an influencer in order to sell their product or service.

If you combine using an influencer with all of Instagram’s latest shoppable features you are going to give your brand every chance of success on the popular social media sharing app.

6. There Are More than 15 Million Sponsored Posts on Instagram

Again, tying in with the idea that influencer marketing is still a massive part of Instagram in general, there are more than 15 million sponsored posts on Instagram.

This means that there are millions of brands and businesses out there that are sponsoring influencers’ posts, so that they can get their product or service in front of more people.

7. Influencer Rates Range from $50 to $1 Million for Just One Post

If you are an influencer, and you’re wanting to capitalize on the fact that more and more people are using Instagram to shop for their favorite product or service, then you could end up taking home a big slice of the pie and making some serious cash.

As you can see from this statistic, there’s a lot of money to make for posting up just one photo or video that is related to a brand that you’re working with.

Of course, the bigger you are as an influencer, the more you are going to be able to charge for a sponsored post.

8. Collection Ads Increase Conversions by More than 6%

A collection ad on Instagram is a feature that lets you see several ads in one ad, which is going to increase your chances of wanting to purchase a product or service directly from that ad.

While the statistics around this particular feature are still pretty scarce, it was shown on Facebook that there was a 6% increase in conversions, and a 42% lower conversion cost when making the most of collection ads, as opposed to conventional ad formats.

9. Influencers Post Between Six and Seven Instagram Stories a Day

Again, if you’re wanting to curate your Instagram feed, so that it is more shoppable, and work with influencers as well, then you’re definitely going to be getting a lot of bang for your buck.

The most popular Instagram influencers in the industry post between six and seven stories every day, which means that if you collaborate with them, and they promote your product, there is a good chance that their audience is going to be interested, and is going to turn into a paying customer as a result.

10. 50% of Business Instagram Profiles Have Used Instagram Stories

According to this statistic, more than 50% of Instagram profiles that are Instagram business pages have used Instagram stories in order to promote their product.

This is a good reminder that it is important to be able to incorporate every feature on Instagram as far as your promotion goes, and not just one.

11. 40% of People on Instagram Use Instagram Stories Every Day

Instagram stories has proven to be an extremely popular feature, which is why it needs to be incorporated in your next Instagram marketing strategy.

40% of people that are on Instagram use their Instagram stories feature to post at least one story every day.

Again, if you are a brand, and you want to make the most of Instagram leaning more toward shopping than ever, you’ll want to find a way to incorporate Instagram stories into your marketing strategy.

12. Video Ads Get More Engagement

One thing you might want to think of when it comes to incorporating different aspects of Instagram into your next marketing strategy is using video ads.

Video ads get three times the engagement, so with the rise of Instagram television, Instagram stories, and Instagram reels, you’ve got a lot of resources at your fingertips in order to capitalize on this aspect of growing your brand on Instagram.

13. Photo Ads Get Just One Comment for Every 1000 Followers

As far as photo ads go people don’t really like to comment on them.

They like to look at them, and they like to like them, but they don’t necessarily like to leave a comment.

The main reason for this could be that there’s just not a lot of point in leaving a comment if it is an ad, because there’s not a lot to say.

However, if you think that comments are going to increase your chances of being seen by more people then this is probably something to take into consideration.

14. 130 Million Instagram Users Click on A Shopping Post Every Month

How many people shop on Instagram?

Well, more than 130 million people are using the Instagram app for shopping, and select a shopping post every month that they click on.

This is great news if you are a brand, and if you are a consumer, you’re going to expect Instagram to be a lot more tailored to what you’re looking for in terms of your preferred products in the future.

15. Instagram Users Spend 28 Minutes a Day on The App

Instagram Shopping

Not only is it really important to know when your audience is on Instagram, but it is important to know how long they are on Instagram for.

As a brand, you’ve only got a small window to work with, so if you’re hoping to catch your audience when they are online, it’s helpful knowing how long they’re spending online.

This Instagram statistic is going to shed a little bit of light on the average amount of time that your audience probably spends on Instagram, and how you can incorporate this into your marketing strategy.

16. 24-Year-Olds Love Instagram the Most

Statistics like this means that the millennial generation love Instagram the most, which kind of makes sense, especially considering that they grew up with the social media sharing app.

The younger generations tend to gravitate more towards other social media sharing apps like TikTok, so if your brand is geared more towards millennials, then you are definitely in luck.

What’s interesting is that Snapchat comes in second when it comes to 24-year-olds.

This is another app that they would have grown up with.


Why Use Instagram for Shopping?

As you can see from the above Instagram shopping statistics, Instagram is definitely gearing more towards the concept of being an eCommerce app, as they have seen the writing off the wall, and understood that a lot of the people that use Instagram are spending quite a bit of time interacting with brands.

Considering there are now 25 million brands using Instagram, and it should come as no surprise that Instagram is incorporating a number of different and new eCommerce features, to make your shopping experience on the app that much more enjoyable.

How Easy Is It to Shop on Instagram?

With all of the features that Instagram has come out with over the last couple of years, it is becoming easier and easier to shop for your favorite products and services on Instagram.

Instagram has even tweaked their algorithm, making it much easier for you to see products or services that you are personally interested in.

This way, you don’t have to seek out these products or services because they are automatically going to pop up on your feed.

What Does the Future Hold?

When thinking about these statistics in light of what the future might hold, we believe that Instagram is going to gear more and more towards the idea of being an eCommerce app, where audiences and creators alike can capitalize on a generalized shopping experience.

They will continue to come out with features related to this and they will make sure that as a user, it’s going to be easier than ever for you to find the brands that you love, and find the products that you want to purchase.

Final Thoughts

Instagram shopping statistics like this shine a light on the fact that Instagram is gearing more towards the concept of incorporating shopping into every aspect of the app, which has been the result of a lot of people being forced to stay at home, and social distance because of covid.

COVID has really propelled Instagram to think outside the box and come up with new and exciting features that both brands and influencers can capitalize on when it comes to connecting with their audience better, and creating a better shopping experience overall.


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