Many B2B companies may think that sharing their brand or sales story is not as important as product pitching. Because all that matters is talking about the product and its features. Sorry, folks, but that’s not the case here! 

As per different research studies, humans connect with emotions first and then with logic. So, yeah, stories do make a difference! Scroll down our article to find out why storytelling is important in the world of B2B. 

Differentiates Your Brand From Others

In today’s world, there is fierce competition in every field. So, when you are pitching your product to prospective buyers, you must do something different from your competitors, to get the deal, right? 

Well, here comes the power of storytelling. It’s the most compelling way to make your clients understand what your brand offers that others do not. 

Your brand narratives should focus not only on self-promotion but on your client’s interests too. Try to understand what exactly your client wants from you and address all their doubts and concerns with full honesty. 

In addition, you can also highlight your selling point through the power of storytelling and weave a perfect method to communicate with your potential and existing customers. 

This makes your chances of getting the deal much higher, as clients will open up easily with your friendly approach.

Makes Emotional Connection With Clients

As we just said, clients are not interested only in the technical features of a product. They also want to know about the humane side of the organization like what it stands for and what are its vision, mission, and aspirations? Because businesses are not all about selling and buying products, but about the people involved too.

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According to a study, around 50% of B2B buyers make their buying decisions on the basis of their emotional connection with a brand. This makes the role of storytelling more important in terms of driving your sales. 

So, instead of boring data, let customer testimonials or case studies videos tell your clients how your product helped change lives. Because everyone connects deeply with real-life problem-solving stories. B2B storytelling also ensures that your customer satisfaction and experience are enhanced.

Increases Your Brand’s Credibility

With storytelling, you can make your brand more trustworthy to your clients. Because many prospective clients are interested in knowing how successful your partnership is with other clients. This will help them decide if they would like to do business with you or not. 

You can show them a video that tells the story of how your company helped your existing clients in a particular situation or how satisfied they are with your products or services. 

Seeing your brand value through previous clients’ stories, your present prospective clients will show more interest in your product. As your brand credibility increases, your sales will increase too!

Makes them Feel Valued

B2B storytelling isn’t just a one-way street as it involves taking input from your customers who are on the other side of your product. This is one of the best ways to impress and satisfy your clients because your customers feel valued when you take in their inputs. 

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It conveys a message that you are listening to their ideas and suggestions. Besides, their ideas might benefit your own business and upon their implementation, your customers will feel delighted and hence more connected to your brand. This fortifies your relationship with them and ensures that you remain connected to them in the long run!  In short, it is a win-win for you!

Builds Loyalty

It is quite interesting to note how a compelling story can paint your product in a new light and as we said earlier, it makes you and your business more trustworthy. Trust is the stepping stone to build loyalty and once you earn your customer’s loyalty, there is no stopping your business from making a significant impact in the market.


So, by now we hope you all understand why storytelling is important in B2B transactions. There are myriads of ways to depict your story to your customers and you might be skeptical regarding which one to choose. 

If you are thinking about what platform you should use for making your brand videos unforgettable, then we highly recommend Rocketwheel. It’s a San Francisco-based company that makes animated videos for brand storytelling. 

Their famous clients include Amazon, Dell, IBM, Hitachi, Quest Diagnostics, and many more. They make videos in different categories like Live Action, 3D, Whiteboard, Screen Animation, 2D, and Characters.