Most people today rely on the internet as their first source of information. Whether it’s news, information about something they want to purchase, or entertainment, they go online first. Statistics show that only 6% of online visitors browse past the first search results page.
So, to attract internet users to your website, you need to have most of your content on the first page of the SERP. Read on to discover how to use Google Trends to get keywords that will land your content on the first page of Google SERP.
The Importance of Keywords Research
Keyword research helps a content creator know the phrases and words their target audience is interested in. One uses these phrases in their content to encourage online users to find it.
When content ranks high, internet visitors will click and read through for long enough to increase the site’s search engine ranking. Since it’s not obvious to determine what people are searching for, content creators can use tools to make their keyword search efficient. One of these tools is Google Trends.
How to Use Google Trends for Keywords
Determine KWs Search Volumes Trends
Keyword search volume is a metric that shows how many times internet visitors have searched a term. Most SEO tools will only show the average search volumes for keywords. However, with Google trends, it’s possible to see the number of times online users have searched for a phrase for a specified duration.
This metric is helpful since you can determine if your keyword will remain popular for a long time or its popularity is seasonal. You’ll also get search volumes for different geographical areas, thus determining where your prospective audience is based.
Check the Seasonality of a Keyword
Any avid content marketer wants to plan their content to align with changing keyword popularity. This is crucial, especially for businesses whose items or topics become popular at specific times of the year. Google Trends visualizes when and the rate at which people search a keyword.
It also shows comparison data where you can see the search frequency for different times of the year. Studying seasonal trends of a keyword empowers you to create content in time and take advantage of trending topics and maximize the promotion window.
Point Out Temporary Keywords
Whereas you can capitalize on trending search terms, your business goals can also dictate that you keep off seasonal keywords. Think of a keyword that’s just hot for a day. Any content that’s based on such phrases will not drive visitors to your website consistently throughout the year.
And that’s where Google Trends’ “Year in Searches” bar comes in handy. Use it to review the search popularity of a keyword for the past 12 months or more. Beware of the search volume spikes, as these show unique moments when the keyword’s popularity skyrocketed.
Predict Future Trends for a Keyword
You can see rising keywords on the Google trends analysis. This feature is crucial as it helps content creators to predict the performance of a keyword in the future. Use it to select keywords that are likely to give good results for longer.
Find Related Queries
The search engine will rank any content that answers the users’ queries exhaustively higher. Therefore, you can beat your competitors when most of your content meets the needs of your visitors. It’s not enough to have a keyword, but knowing what users are asking about a certain keyword enables you to write content that responds to their questions.
Related questions are also a great way for content marketers to develop content ideas around a keyword. Use related questions to develop topic clusters and enrich your content calendar.
Find Keyword for Local SEO
For someone targeting website visitors within a specific region, Google trends can easily help you determine keyword interests or popular topics within the target place. The feature filters keyword data for specific regions and subregions such as country, metro cities, and so forth.
Weed Out Generic Keywords
You may have curated a list of industry terms that seem obvious to add as keywords. But by looking at Google trends data, you’ll discover whether these keywords add any value. This tool will also show related terms and their data to help you determine which phrases are likely to perform excellently.
From the data, you’ll also discover how online searchers phrase their searches related to the topic. This way, you choose precise keywords that give you better results.
The Quickest Way to Scrape Google Trends Data
Because the data on Google Trends can boost SEO immensely, many webmasters are interested in collecting this data in large volumes for analysis. Unfortunately, Google Trends doesn’t have a public API. If you wish to find a cost-friendly and effective way to harvest this data, consider SERPMaster’s Google Trends API. It will deliver keyword search rate data for a different location to your device.
To learn more about how to use Google Trends for keyword research, see this blog post.
There’s no doubt that Google Trends is a powerful keyword research tool. Unlike most tools, it gives relevant metrics about keywords and popular topics around a keyword. Content creators and SEO marketers can use the insights to boost their search engine optimization efforts.