How to Schedule LinkedIn Posts (Easy Method for 2024)

Are you struggling to keep up with posting on LinkedIn?

Do you find yourself forgetting to post or simply not having the time to do so?

Scheduling your LinkedIn posts can be a game-changer for your social media strategy, but how to schedule LinkedIn posts?

By scheduling your posts in advance, you can ensure that your content is being posted consistently without having to manually post every day.

This can save you time and effort, allowing you to focus on other aspects of your business.

Additionally, scheduling your posts can help you reach your audience at the most optimal times for engagement.

So, how do you schedule LinkedIn posts?

In this article, we will walk you through the steps to schedule your posts on LinkedIn.

We will cover everything from selecting the right content to scheduling and publishing your posts.

By the end of this article, you will have the knowledge and tools to schedule your LinkedIn posts like a pro.

Understanding LinkedIn and Its Importance

LinkedIn is a social network for professionals, where you can connect with others in your industry, search for jobs, and share content.

It has over 910 million users worldwide, making it one of the largest social media platforms.

As a brand or marketer, LinkedIn can be an essential part of your social media marketing strategy.

One of the significant benefits of LinkedIn is its focus on building authority.

By creating a profile, sharing content, and engaging with others, you can establish yourself as an expert in your field.

This can help you build trust with potential clients or employers and increase your visibility within your industry.

Another advantage of LinkedIn is its ability to reach a professional audience.

Unlike other social media platforms, LinkedIn users are primarily interested in business-related content.

This means that your posts are more likely to be seen by individuals who are interested in your industry and may be more likely to engage with your content.

When it comes to marketing on LinkedIn, it’s essential to understand the platform’s unique features.

For example, LinkedIn allows you to create company pages, where you can share updates, job postings, and other content related to your brand.

You can also join groups related to your industry, where you can connect with others and share your expertise.

The Need for Scheduling LinkedIn Posts

As a busy professional, you know that keeping up with your LinkedIn content can be a challenge.

You want to share relevant and timely posts that engage your audience, but finding the time to do so can be difficult.

This is where scheduling LinkedIn posts comes in handy.

By scheduling your LinkedIn posts, you can save time and reduce unnecessary workload.

This allows you to focus on higher-level tasks such as content creation, analysis, and engagement.

With a consistent posting schedule, your audience will come to expect and look forward to your content.

Scheduling your LinkedIn posts also helps you stay consistent.

Consistency is key to building a strong presence on LinkedIn.

By posting on a regular schedule, you can establish yourself as a thought leader in your industry and build a loyal following.

Another benefit of scheduling LinkedIn posts is that it allows you to plan ahead for events and promotions.

You can schedule posts to coincide with a product launch or an upcoming event, ensuring that your content is relevant and timely.

Content Strategy for LinkedIn

Creating a content strategy for your LinkedIn page is crucial to keep your audience engaged and interested in your brand.

A well-planned content strategy can help you achieve your marketing goals and establish your brand as a thought leader in your industry.

To start, outline your marketing goals and consider how LinkedIn’s audience and their intent fit into your wider objectives.

This will help you focus your efforts and measure your success.

When creating content for LinkedIn, it’s important to humanize your brand by sharing personal stories, highlighting your company culture, and showcasing your team.

This will help your audience connect with your brand on a personal level and build trust.

Data is also an important aspect of your content strategy.

Use data to analyze which posts perform well and which ones don’t.

This will help you refine your strategy and create more effective content.

When it comes to post ideas, consider sharing industry news, creating how-to guides, and sharing success stories.

These types of posts are valuable to your audience and help establish your brand as a thought leader in your industry.

Creating a Content Calendar

Creating a content calendar for your LinkedIn posts can help you stay organized and increase your productivity.

It allows you to plan your posts in advance, ensuring that you have a steady stream of content going out to your audience.

Here are some tips for creating a content calendar:

Define Your Goals

Before you start creating your content calendar, you need to define your goals.

What do you want to achieve with your LinkedIn posts?

Are you trying to increase your brand awareness, generate leads, or establish yourself as a thought leader in your industry?

Once you have a clear understanding of your goals, you can create a plan that aligns with your overall content strategy.

Understand Your Audience

To create content that resonates with your audience, you need to understand their preferences, needs, and interests.

Take the time to research your target audience and create buyer personas.

This will help you create content that speaks directly to their pain points and interests.

Plan Your Content

Once you have a clear understanding of your goals and target audience, you can start planning your content.

Create a list of topics that you want to cover and brainstorm different types of content that would be relevant to your audience.

This could include blog posts, infographics, videos, or podcasts.

Schedule Your Posts

Once you have your content planned out, it’s time to schedule your posts.

Use a social media scheduling tool like Hootsuite or Buffer to schedule your posts in advance.

This will save you time and ensure that your posts go out at the optimal times for your audience.

Review and Adjust

Finally, it’s important to review and adjust your content calendar regularly.

Monitor your engagement metrics and adjust your content strategy accordingly.

This will help you stay on track and ensure that your content is always relevant and engaging to your audience.

By creating a content calendar for your LinkedIn posts, you can stay organized, increase your productivity, and ensure that your content is always on target.

Follow these tips to create a content calendar that works for you and your audience.

Types of Content to Post on LinkedIn

As a LinkedIn user, you have the opportunity to create a variety of content types to engage your audience.

Here are some of the most effective content types for LinkedIn.

Images

Images are a great way to catch the attention of your audience.

Use high-quality images that are relevant to your post and add value to your message.

You can also add captions to your images to provide context or ask a question to encourage engagement.

Videos

Videos are a great way to showcase your expertise and personality.

You can create short videos to share tips, insights, or behind-the-scenes glimpses of your work.

You can also share longer videos such as webinars, interviews, or presentations.

Polls

Polls are a great way to engage your audience and gather insights.

You can create polls on various topics related to your industry or niche.

Polls can also help you understand your audience’s preferences, pain points, or challenges.

Surveys

Surveys are a great way to gather more in-depth insights from your audience.

You can create surveys to gather feedback on your products or services, or to understand your audience’s needs and preferences.

Surveys can also help you identify trends or opportunities in your industry.

Case Studies

Case studies are a great way to showcase your expertise and credibility.

You can create case studies that highlight your success stories, customer testimonials, or industry benchmarks.

Case studies can also help you demonstrate the value of your products or services.

Testimonials

Testimonials are a great way to build trust and credibility.

You can share testimonials from your customers, partners, or colleagues.

Testimonials can also help you showcase your unique selling proposition or competitive advantage.

Opinion Pieces

Opinion pieces are a great way to share your perspective and thought leadership.

You can create opinion pieces on various topics related to your industry or niche.

Opinion pieces can also help you establish your brand voice and personality.

Researching and Using Keywords

When it comes to scheduling your LinkedIn posts, using the right keywords can make all the difference in reaching your target audience.

Here are some tips for researching and using keywords effectively:

1. Understand your target audience

Before you start researching keywords, it’s important to understand who your target audience is.

What industry are they in?

What are their pain points and interests?

By knowing your audience, you can tailor your content and use keywords that are relevant to them.

2. Research keywords

Once you know your target audience, it’s time to research keywords.

Use tools like Google Analytics and Google Search Console to see what search terms people are using to find content related to your industry.

You can also look at your internal site search to see what keywords people are using to find content on your website.

3. Use long-tail keywords

Long-tail keywords are more specific and targeted than short-tail keywords.

They may have lower search volume, but they also have less competition.

By using long-tail keywords in your LinkedIn posts, you can increase the chances of your content being seen by your target audience.

4. Use keywords strategically

Once you have your list of keywords, it’s important to use them strategically in your LinkedIn posts.

Don’t just stuff your posts with keywords – use them naturally in your headlines, body copy, and hashtags.

This will help your posts rank higher in LinkedIn search results and attract more views.

By researching and using keywords effectively, you can improve the visibility of your LinkedIn posts and reach your target audience more effectively.

How to Schedule LinkedIn Posts

Scheduling LinkedIn posts is a great way to save time and ensure that your content is consistently published at the right time.

In this section, we’ll cover three ways to schedule LinkedIn posts: Hootsuite, Sprout Social, and the Native LinkedIn Scheduler.

Hootsuite

Hootsuite is a popular social media management tool that allows you to manage multiple accounts and schedule posts across different social media platforms, including LinkedIn.

To schedule a post on LinkedIn using Hootsuite, follow these steps:

1. Sign in to your Hootsuite account and select your LinkedIn profile.
2. Click on the “Compose” button to create a new post.
3. Write your post and add any media you want to include.
4. Click on the calendar icon in the bottom left corner of the post editor.
5. Choose the date and time you want your post to be published and click “Schedule.”

Hootsuite also offers a bulk scheduling feature that allows you to schedule multiple posts at once, saving you even more time.

Sprout Social

Sprout Social is another social media scheduling tool that integrates with LinkedIn.

Here’s how to schedule a post on LinkedIn using Sprout Social:

1. Sign in to your Sprout Social account and select your LinkedIn profile.
2. Click on the “Compose” button to create a new post.
3. Write your post and add any media you want to include.
4. Click on the “Schedule” button in the bottom right corner of the post editor.
5. Choose the date and time you want your post to be published and click “Schedule.”

Sprout Social also offers a content calendar that allows you to see all of your scheduled posts in one place.

Native LinkedIn Scheduler

If you don’t want to use a third-party tool, you can also schedule posts on LinkedIn using the native LinkedIn scheduler.

Here’s how:

1. Go to your LinkedIn homepage and click on “Start a post.”
2. Write your post and add any media you want to include.
3. Click on the calendar icon in the bottom left corner of the post editor.
4. Choose the date and time you want your post to be published and click “Schedule.”

The native LinkedIn scheduler doesn’t offer as many features as third-party tools like Hootsuite and Sprout Social, but it’s a good option if you only need to schedule posts on LinkedIn occasionally.

Analyzing Your LinkedIn Page Performance

Once you have created and posted content on your LinkedIn Page, it’s important to analyze its performance.

This will help you understand what type of content resonates with your audience and what needs improvement.

To access your LinkedIn Page analytics, go to your Page and click on the “Admin tools” dropdown menu. From there, select “Analytics.”

You will then see a dashboard with various analytics, including:

• Highlights: This section shows the number of total likes, comments, and shares for up to 365 days. It also indicates the percentage of change from the previous period.
• Follower analytics: This section shows the demographic breakdown of your followers, such as their job function, seniority, and industry. This information can help you tailor your content to your audience’s interests.
• Visitor analytics: This section shows the number of visitors to your Page, as well as their locations and job functions. This information can help you understand where your audience is coming from and what type of content they are interested in.
• Updates: This section shows the performance of your individual posts, including the number of impressions, clicks, and engagement rate. You can use this information to determine which types of posts are performing well and which ones need improvement.

By regularly analyzing your LinkedIn Page performance, you can optimize your content strategy and improve your engagement with your audience.

Building Your Brand on LinkedIn

LinkedIn is an excellent platform to build your brand and establish yourself as a thought leader in your industry.

By creating and sharing valuable content, you can attract new followers and increase your visibility on the platform.

Here are a few tips to help you build your brand on LinkedIn:

Optimize Your Company Page

Your company page is an important aspect of your brand on LinkedIn.

Make sure it is complete and up-to-date with all the necessary information, including your logo, company description, and contact details.

You can also add a banner image to showcase your brand.

Share Valuable Content

Sharing valuable content is the key to building your brand on LinkedIn.

Make sure your content is relevant, informative, and engaging.

You can share blog posts, infographics, videos, and other types of content that your audience will find valuable.

Don’t forget to add a call-to-action to encourage engagement.

Tag Relevant People and Companies

Tagging relevant people and companies in your posts can help increase your visibility and reach on LinkedIn.

When you tag someone, they will receive a notification, and their followers may also see your post.

Make sure you only tag people and companies that are relevant to your content.

Engage with Your Followers

Engaging with your followers is essential to building your brand on LinkedIn.

Respond to comments and messages promptly, and thank people for sharing your content.

You can also join LinkedIn groups related to your industry and participate in discussions to establish yourself as a thought leader.

By following these tips, you can build your brand on LinkedIn and establish yourself as a thought leader in your industry.

Remember to share valuable content, optimize your company page, tag relevant people and companies, and engage with your followers to increase your visibility and reach on the platform.

Key Takeaways

Scheduling LinkedIn posts can help you save time and ensure consistency in your social media strategy.

Here are some key takeaways to keep in mind:

• You can schedule LinkedIn posts using third-party tools that integrate with LinkedIn Pages, such as Hootsuite, Buffer, or Sprout Social.
• To schedule a post, sign in to your LinkedIn account and start creating a post as you normally would. Then, click the clock icon in the bottom right corner of the post editor and select the date and time you want your post to go live.
• Scheduling posts can help you reach your audience at the right time, when they are most likely to be online and engaged.
• To maximize engagement, make sure your posts are relevant, informative, and visually appealing. Use hashtags, include images or videos, and ask questions or encourage comments to spark conversation.
• Don’t rely solely on scheduled posts – make sure to also engage with your audience in real-time, respond to comments and messages, and stay up-to-date with the latest trends and news in your industry.

By following these tips, you can effectively schedule your LinkedIn posts and make the most out of your social media presence.