How often do you visit various social media platforms?
If you are an average internet user, you may have noted that you visit several platforms every day. Some spend up to 3 hours scrolling various platforms in search for information and products that are on sale.
Instagram is one of the most powerful marketing tools that people are using to grow their business on a daily basis.
You could be the best graphic designer in your area but without marketing, people might not know what you are capable of. The following are simple tips on how to promote your graphic design services on Instagram
Create a business profile
The account that bears your business name should strictly be for business purposes. The persona you assume should be purely for business.
No one will be interested to know what you cook or what you do on a daily basis. Those who are following you are interested in designs and mixing this with personal life is a put-off.
A business profile can allow you to create buy buttons directly on your site.
Be consistent in posting
You should not be the kind of person who posts one photo today and goes missing only to resurface after 3 months.
Potential customers want something they can look up to on a regular basis. You can post twice a day, once or even two times a week.
You should not worry about the number of times you share content but the consistency with which you post.
Develop a strategy that states what you should post and when to do it. Make the schedule flexible to cater to things that arise along the way.
Every social media marketer will never fail to mention how impactful hashtags are.
The good thing with hashtags is that they make your content searchable for a long period of time.
Use hashtags like #graphicdesignerforhire to increase your chances of landing new clients. You can also apply region-specific hashtags like #graphicdesignerbrussels.
Such a hashtag will filter through all the post with such a mention and land on yours.
Make sure that the hashtags you use relate to your niche. However, do not overdo the hashtags as they may mask the message.
Take advantage of the stories
If there is one development that has changed how people market, then it has to be the Instagram stories.
Unlike normal posts, stories remain at the top of the profile for 24 hours which increases their visibility.
People nowadays click on stories more than they click on normal posts. And the good thing is that you can save the stories to appear on the timeline once they expire.
You can post short clips of your works or even a simple recording as you design.
Just ensure that you have a good camera that gives the best quality.
Do not use a sales voice
Your intention might be to increase your conversion rate but you should be smart with how you pass the message.
A good marketer outlines the benefits of using a product. Tell people why they need to use clear graphics and then offer to sell your services to them.
You can use numbers or charts that show conversion rates and then put some call-to-action on your posts.
It’s not a great idea to buy Instagram followers – for many reasons. But, if you’re going to do it, make sure you find the best site to buy Instagram followers from before you part with your money.
Instagram automation is rife, so other than outright buying followers, you can consider outsourcing to a growth service.
The above are all the answers on all the questions on how to promote your graphic design services on Instagram.
Ensure that you give your customers the best and keep yourself updated on the latest trends.