If you are interested in fashion and building a closet that will wow everyone, you must have already heard about Depop.
This second-hand fashion platform gives sellers the opportunity to use reused items and generate some income while buyers can save some money and get fashionable thrift items at a reduced price.
It’s a win-win situation for everyone involved. However, if you are a seller on Depop, you must know how difficult it can be sometimes to make sales.
As the platform gets popular and more and more people take notice of it, the competition becomes fierce as well, making it difficult for sellers to get noticed.
However, don’t lose hope yet, because much like most other e-commerce platforms, the best solution is to promote your Depop shop the right way.
Therefore, in this article, we will discuss how to promote Depop and make your store seen by the right audience.
Keep on reading.
How To Promote Depop Shop & Increase Sales in 2023 (Top Tips)
Running a store on Depop is similar to running a business on any other platform but, Depop has a more social media approach to the whole thing.
Keeping that in mind, growing your store isn’t all that difficult, especially if you know how to attract the right audience, much like how you use social media.
Therefore, if you are interested in ways to promote Depop shops for more sales, we will take a look at some of the general things you can do to grow your shop.
1. Take Good Pictures
Taking good pictures is often the make or break of any sale on Depop.
If you are pictures are poorly framed and are blurry, how do you expect the buyer to want to buy it, when they cannot even properly see the item
You might think that you have to be a professional photographer to be able to take marvelous pictures of your items. But, that’s far from the truth.
All you have to make sure of is that the pictures are visually appealing, clear and close-up shots. The main idea is to not let your buyer have any trouble seeing your item.
You can just use your phone to click pictures and it is usually recommended that you click them in broad daylight so that it comes absolutely clear.
If your apartment doesn’t have much natural daylight or if you don’t get enough time during the morning to click the photos, you can also buy a lighting kit.
If you are lost on inspiration and don’t know how to exactly present your items, you can check out apps like Instagram and Pinterest and see how other users click the pictures.
Furthermore, while taking good pictures is important, refrain from editing your picture too much.
Another recommendation is that, when it comes to clothes, the best way to picture them is by hanging them. This way, all the elements can clearly show up on the picture, leaving no doubt in the buyer’s mind.
However, if it’s a fashion item, it’s best if you put it against a wall or put it on your bed with a clear sheet under it. Your aim should be to focus on the item instead of the background.
Add a minimum of four pictures and take pictures from different angles, for the convenience of the buyer.
Buyers often search with particular phrases to easily find what they are looking for.
As a seller, you should add relevant hashtags to your listing so that potential buyers have an easier time finding the item they are looking for.
For instance, if you are selling boyfriend jeans for women, use phrases like “boyfriend jeans” and “boyfriend jeans for women” or even just “jeans for women”. It should be apt and to the point.
The best way to go about this is to think about how you buy on Depop and what phrases you look up for when searching for an item.
Therefore, put yourself in the buyer’s shoes and think of phrases they might use to look for items such as yours.
You can also check out the listings of your competitors and see the kind of tags they are using. Take some inspiration and list your items in a similar way.
However, refrain from using too many irrelevant hashtags. This can end up giving the buyers the wrong idea and they might end up feeling cheated afterwards.
Therefore, keep the hashtags simple and only use the phrases and words that are relevant to the item you are selling. There’s no need to get too creative with the hashtags.
Things to keep in mind when using hashtags:
- Do not overcomplicate it
- Think from the buyer’s perspective
3. Use Social Media
One of the best ways to promote your Depop store is to use your social media profiles to attract more people to your shop.
You can use platforms like:
Upload regular updates about your Depop listings on your social media profiles. Share the links to your shop and listings on your profile to get other people to see them.
While other social media platforms are great, Instagram is perhaps the best platform to use when trying to promote your Depop store.
That is because Depop and Instagram have a similar visual aesthetic and Instagram being a photo-sharing app, will allow you to share your items in a more orderly fashion.
However, don’t just use your Instagram profile like your Depop store.
One of the purposes of using your social media platform is to be a little creative with them and therefore, you should post behind-the-scenes footage, free shipping, exclusive discounts, or other interesting content and deals that your buyers may want to see and get their hands on.
Keep it casual and fun and avoid sounding too salesy. Add the link to your shop on the Instagram bio and provide a good description of your store telling people the kinds of items you sell.
Apart from Instagram, TikTok is yet another great social media platform for promoting your Depop store, especially since TikTok has so many fashion enthusiasts.
Moreover, you can upload engaging videos of your store and items and before you know it, people will be flocking to your Depop.
Although using social media platforms helps in increasing your engagement, make sure not to edit your pictures too much or use too many filters.
This will misguide the buyers and make them feel like you were not being honest with the item.
4. Look Out For Peak Times
As mentioned, Depop works like any other e-commerce platform, which means that there are certain peak times when buyers prefer to shop the most.
As a seller, you should look out for such peak times and update your listings accordingly.
Usually, weekends are a great time. People have free time on their hands and if you update your listings on the weekends, it’ll have more chances of showing up on the feeds of potential buyers.
Furthermore, in general, evenings are a better time than mornings or afternoons to upload your items since people are more active on the platform then.
However, apart from such general peak time, look out for seasonal peak times too like New Year’s Eve, Black Friday, or Christmas.
If possible, offer discounts since buyers often visit the platform during this time in hopes of getting discounts.
Cash in on that and offer convincing deals that will be hard to walk away from.
5. Refresh Your Listings
Depop works like social media platforms which means that your listings or posts show up on the feed of other users.
So, whether or not you will be making a sale largely depends on how often your listings show up on the feeds of potential buyers.
To increase the chances of that, you need to refresh your listings. Delete the old ones and upload them again so that people will get to see them again.
Do this for items that haven’t been sold in a while. However, there is a downside to this trick as well.
Once you delete the old listing, you will lose all the likes on that post. However, if you are eager to make a sale, this trick often works.
6. Be Transparent
When it comes to promoting Depop shops, one of the most important tips you should keep in mind is to be transparent and honest with your buyers. If you are selling reused items, be honest about their condition.
Is there a scratch, damage or signs of wear on the item? If so, let your buyer know about that.
If you want buyers to trust you and come to you again to buy something, you have to be honest with them. This will also increase your credibility and you will have positive ratings on Depop.
How to be transparent with your buyers and make a good impression, you may ask?
- Be upfront about the condition of your item and indicate any damage
- Answer honestly to any questions the buyers may ask
- Refrain from using filters and keeping your pictures as natural as possible
7. Use Depop Bots
Lastly, you can also use Depop bots to automate some of the manual tasks that you have to repeatedly do.
If you are looking to increase the engagement of your Depop store, Depop bots are a great option.
There are many bots available, namely Bump and SellerAider. Choose the one that you like the most and get started.
They will refresh your items for you, auto-follow and unfollow, auto-like and unlike for you, accelerating your Depop store and increasing the percentage of potential buyers.
Depop bots are especially more handy for sellers who have a large inventory.
If you were having a hard time promoting your Depop, we hope that our article on how to promote Depop helped you.
It’s easier than you think; you just need to have the right tricks and have the right strategy.