Several elements are involved in how much a person can earn from YouTube views.

Factors like your niche, country, and other factors, but how much does YouTube pay for 1 million views? Let’s discuss this topic. 

YouTube creators don’t usually share their earnings, but a few of them will share some data, and some statistics show how much monetized content can generate per view.

So, there is some information that we can share with you that is confirmed by video content creators.

For example, tech creator Shelby Church told Business Insider that she earned $30,000 from one Amazon FBA video with 1.8 million views. FBA is short for Fulfillment By Amazon. 

It’s worth noting that you do need to build your YouTube channel like any other business to generate these earnings.

It does take work, consistency, monetization, and research to start generating anything significant from YouTube video content.

That said, YouTubers don’t usually make a lot of money, but that is dependent upon the type of video content you create.

However, there are YouTube influencers making 55% of ad revenue from their content if they partake in YPP (YouTube’s Partner Program).

In 2023, YouTube will start allowing content creators to earn ad shares from YouTube Shorts.

The guidelines that make you eligible for these earnings include that you need at least 1,000 subscribers and achieve 10 million views in a 90-day period. 

So, what does it take to earn ad share revenue from YouTube videos in general? First, you need to have at least 1,000 subscribers and over 4,000 watch hours over 12 months. 

You do need to be linked to a Google AdSense account. All this works only if you live where the YPP is available.

Additionally, your content must be reviewed and approved before any ad share earnings occur.

Now that you have some basic understanding of YouTube and how to earn revenue from ad shares, we can discuss some general information about the potential revenue generated for 1 million views. 

How Much Does YouTube Pay For 1 Million Views?

Monetized YouTube Channels

When you are eligible to join the YPP, there are a couple of ways to earn ad share revenue for YouTube video content. 

CPM – Cost Per Mille (mille stands for one thousand) which is what the advertisers will pay for 1,000 “impressions”.CPM advertisers ads are usually at the start of YouTube videos.

CPC – Cost Per Click is how much an advertiser pays for each click on their ads. This model involves ads set around the YouTube video, but not in the video. 

CPM is more predictable than CPC. The average rates for CPM are between $2 and $15. However, some can be as low as 50 cents or as high as $43.

There is a large gap in the range for CPM videos, which runs from about $500 up to around $43,000. The average video milestone is $7,600.

Again, the amount of ad share revenue generated is based on your audience, your niche, your location, your video length, and other factors. 

Do YouTube Content Creators Rely Solely on Ad Share Revenue?

The short answer to this question is no. Most content creators and influencers on YouTube have other streams of income that come from their content descriptions. 

For instance, Amazon Associate’s program members may review and share an affiliate link to products they use and like.

When someone views the YouTube video and likes what they are sharing, they can look in the description and buy that item for themselves. 

Amazon affiliates get a small percentage of the sales from the links they share. Therefore, many will share high-ticket items to boost their earnings.

Many times, affiliates (Amazon or otherwise) make more this way than what they earn in ad share revenue.

Some YouTubers share their income, but most don’t. However, there are statistics based on their views and watch hours that can provide a general guideline of their income. 

In this FAQ section, we will discuss some of the most asked questions about YouTube and how video creators make money on the platform. 

Which YouTubers Earn from Ad Shares and Other Income Streams from Their Content?

YouTube money

Some examples of content creators who earn from multiple streams of income include:

  • Jack Neal: Jack has more than 2 million channel subscribers. He shares his earnings from 7 income streams. 
  • Manny Ortiz: Manny has 4 income streams and has about 660,000 channel subscribers.
  • James Tilk: James also earns from 4 streams of income, but he has only 18,000 channel subscribers.

Keep in mind that these are not the top income earners on YouTube, but just a sample of three who do earn through multiple income streams on the platform.

The highest earning YouTuber for the past several years is 23-year-old MrBeast, whose YouTube channel earned a whopping $54 million in 2021 and achieved over 10 billion views. 

Second to MrBeast is Jake Paul, whose challenge earned $45 million in 2021. Markiplier came in as the third highest YouTube earner with $38 million in 2021. 

These YouTubers have made it to the Celebrity 100 and beyond. The status of these high-earning YouTubers makes them even more recognizable than big movie stars in many circles. 

On average, YouTubers earn about 18 cents per view, which accounts for about $600 to $1,000 per week, or $2,400 to $4,000 each month.

According to ZipRecruiter, the average YouTube channel creator earns about $60,000 per year

Consequently, most YouTubers with videos don’t earn this much revenue from ad shares or other income sources.

Sometimes it’s because of their content or the lack of consistency and uploading new content.


Next, we will look at some of the most-asked questions about YouTube and earning money with videos. 

Do YouTubers Make Money per Subscriber?

YouTube doesn’t pay content creators for its subscriber base at all.

Subscribers are essential to earnings since they are the audience who watches a channel’s videos. However, there is no per-subscriber payout. 

Subscribers also play the primary role in liking, commenting, and sharing videos.

So, the more subscribers you have, the higher chance of getting more views and watch hours that boost your earnings. 

What Is the Potential of Earning per YouTube Video?

As mentioned before, earnings per video on YouTube rely on a variety of factors including views, shares, and watch hours.

Also, it depends on how many Google ads appear during video plays. 

If we use Forbes’ estimate of $5 for every 1,000 views, a video with 1 million views has the potential to make up to $5,000.

Therefore, if your content is desirable, there is a chance of making YouTube a lucrative career like some influencers on the platform.

Google will also pay you 6% of the ad revenue that comes from AdSense, which accounts for $680 for every $1,000 in AdSense revenue. 

What Are Other Methods of Making Money from YouTube Videos?

We discussed the fact that some YouTubers enjoy an income stream from being an Amazon affiliate, but what are other avenues of income?

Affiliate Links: Not all affiliate links direct you to an Amazon product. Walmart and other top brands also pay for sending people to their websites.

YouTubers earn a percentage, or a commission based on sales.

Keep in mind that not all affiliate links are accepted by YouTube or other social media sites, so you will need a link shortener or a website to place your link. 

Sponsorships: So far, YouTube is still at the top of all video streaming services in the industry. This platform hosts more than 2 billion monthly active users and 15 billion views per day.

It’s the most-used platform for video creators and watchers around the globe.

Therefore, if you gain some influence on the platform, there are brands and companies willing to partner with you and pay you for promoting their products or services. 

Merchandise: Apparel and products like hats, accessories, bags, mugs, and other products are sold by vloggers and gamers.

When they get popular, they set up stores where you can buy their branded merchandise to show your support of their channels and brand.

YouTubers with a big presence sell their branded products to their audience as one income stream.

How Much Do YouTubers Make when They Have 1 Million Video Views?

On average, a YouTuber who has videos with ads on it with 1 million views can potentially pay between $2,000 and $3,000.

Many people consider this a decent living, or a side hustle for extra income.

What Are the Elements of How Much Money Can Be Made from YouTube Videos?

We’ve mentioned in passing that some factors that affect making money from YouTube ad shares include your country and your niche, but what are some other factors that affect earnings on YouTube?

Demographics: Location is a huge factor since CPM can vary substantially according to country. Much of this is related to a country’s GDP per capita.

The top ten countries with the highest GDP include, in order of richest: 

1. Switzerland
2. Denmark
3. Sweden
4. USA
5. Germany
6. Japan
7. Austria
8. Norway
9. France
10. Belgium

Did it surprise you to see that the United States isn’t number one? Switzerland is the richest country.

If your target audience comes from one of these rich countries, your CPM will be higher than if your target audience is in a developing country. 

Time of the Year: How does the time of the year affect YouTube earnings? During the holidays, YouTubers with influence often see a large increase in their ad revenues since competition is so fierce. 

Advertisers are more willing to pay higher rates for the same advertising space during the holidays than during any other time of the year. Even some holidays pay better than others. 

Generational Factors: Your average gamer won’t spend as much as baby boomers (those who pay for insurance for their whole family – even gamers). 

So, if you have a large audience of baby boomers, you will earn more from the ads in your YT videos than from younger gamers. 

Video Content (topic, keywords, etc.): The quality of your video matters, but more than that, the topic matters. Certain types of content will attract specific audiences. Therefore, they also attract specific kinds of ads. 

For example, if your audience is children, your ads won’t be related to any kind of adult products like alcohol. 

All of these factors are to be considered before uploading videos to your YouTube channel(s). 

Is It Good to Use the Whole Ad Menu Available for YouTube Videos?

Best Places To Buy Monetized YouTube Channels
One solid strategy used by YouTubers is to strategically use a variety of ad types in your videos.

Here is a list of the types of ads you can use:

• Ads that can be skipped after 5 seconds.
• Ads that range from 15 to 20 seconds, which aren’t skippable.
• Bumper ads, which play at the start of videos for 6 seconds.
• Back-to-back ads, which are used for videos that play for over 5 minutes.
• Overlay ads, which are text ad banners that can be closed out in the video. 

You control which types of ads are displayed in your videos. You can also choose where they are placed (before, during, or after). 


You should now know more about what ad revenues payout according to how many views. You also have a better idea about the potential for income on YouTube for video creators. 

How much does YouTube pay for 1 million views? One million views can pay between $2,000 and $3,000 to YouTubers. On average, a YouTuber can earn $18 per 1,000 ad views. 

While you now know that YouTube doesn’t payout according to subscribers’ counts, you also understand how imperative it is to have engaging subscribers to like, comment, share, and watch your videos.

Those metrics impact how much you earn.

We discussed other ways YouTubers make money on the platform outside the ad share revenue model.

You can become a popular affiliate marketer, sell your own branded merchandise, or get sponsored by a brand or company to promote their products. 

More important than what you can earn per one million views on YouTube, you also know that ad placement, having multiple income streams, and your overall demographics impact your earnings. 

Now that you know more, you can use these insights to choose your niche, choose your ad types and placement, and take all the factors needed into consideration before creating videos on YouTube and maximizing your potential income.