Since Salesforce’s launch, it has become a powerful, global customer relationship management system. Today, how many subscribers does Salesforce have? This article will address this topic with facts, figures, and pertinent data.

In 1999, Salesforce was launched in San Francisco. It was founded by Parker Harris and Marc Benioff (CEO). Some very familiar companies that you know use Salesforce as their customer relationship management (CRM) platform. 

Let’s discuss this company and answer the question for the day: “How many subscribers does Salesforce have?”

How Many Subscribers Does Salesforce Have in 2024?

Salesforce has over 150,000 subscribers using its CRM software.

Salesforce is the number one, most-used CRM with 23.8% of the total market share, followed at quite a gap by SAP (5.4%), Microsoft (5.3%), Oracle (5.1%), and Adobe (3.8%). Over 150,000 clients trust Salesforce to help them drive marketing, service, and sales every single day. 

Salesforce’s Sales Cloud has aided its clients in closing more deals, building a pipeline to customers, and boosting revenues, for 20-plus years. The AI behind Salesforce is called Salesforce Einstein. 

Currently, Salesforce is number one in sales with 41.4% of the market share over Microsoft (11.8%), SAP (8.2%),  Oracle (7.6%), and Veeva (7.1%). This data is from 2021  figures across the market.

Salesforce is even over Oracle and Zendesk in customer service, making it number one in this realm as well. In the customer service market, Salesforce has 45.5% of that market share, with Oracle in second place with just 7.9% and Zendesk at 6.1%.  

In most realms of the CRM market, Salesforce is ranking higher than the rest. 

Who’s Using Salesforce?

As mentioned in the beginning of this article, Salesforce is the driving force for several well-known and respected companies across the globe. It’s unlikely that you haven’t heard of at least one of these companies. 

The top 10 Companies That Use Salesforce CRM in America

  • Spotify
  • Amazon Web Services
  • U.S. Bank
  • Toyota
  • Macy’s
  • T-Mobile
  • Aldo
  • The New York Post
  • American Express
  • Canon
  • The American Red Cross
  • L’Oreal Americas

This accounts for only the top 10 companies that use Salesforce’s CRM software in America alone.

Notice that Spotify is at  the top of this list, which is a wildly popular music streaming platform. Amazon Web Services is number two, which is a company you probably know all very well. 

Around 83% of Salesforce’s customers are Fortune 500 companies. Doesn’t this help to answer how many subscribers does Salesforce have?

What Are Salesforce’s Revenues?

Salesforce’s revenues have only gone up, and off the charts since 2013. Let’s take a look at this breakdown according to its fiscal year.

  • 2013: $3B
  • 2014: $4B
  • 2015: $5.3B
  • 2016: $6.67B
  • 2017: $8.39B
  • 2018: $10.48B
  • 2019: $13.3B
  • 2020: $17.1B
  • 2021: $21.25B
  • 2022: On track to reach $26.49B

This steadily increasing growth is just what companies love to see in their revenue patterns. While big jumps in growth seem great, problems can arise from that, so steady growth is realistic and can be scalable. 

What Is Salesforce’s Annual Income?

Just for the record, revenue and income are two different concepts in the business world. Revenues are essentially the total funds that come into your company, while income is based on what is left over after paying bills, payroll, and other overhead expenses. 

Let’s see how Salesforce did in annual income since 2015.

  • 2015: $263M net loss
  • 2016: $47M net loss
  • 2017: $323M
  • 2018: $360M
  • 2019: $1.11B
  • 2020: $126B
  • 2021: $4.072B
  • 2022: On track for $1.44B

Notice how they experienced losses in 2015 and 2016. That’s normal for companies when they are still in their infancy and growing. Expenditures are higher than normal in most cases, so much of their revenue goes back into the company.

Then, between 2017 and 2020, things really picked up as the company leveled off, and became profitable. Between 2021 and 2022, it looks like some losses are incurred, but the company is still on track to stay in the black and out of the red. 

This often happens when updates and upgrades occur, but we cannot guess at why. We do know it’s not because of any loss in revenue based on the numbers. 

Where Does Salesforce Get Its Revenue?


Sales from subscriptions and support is where most of Salesforce’s revenue is made. In this section, you will learn about the various types of services and the percentages related to its revenues.

These figures are from 5/29/2018, which means that by now, they have changed. However, this will give you a breakdown of where they get their revenues. 

  • Sales Cloud Sales: 34% 
  • Service Cloud Sales: 30%
  • App Cloud Sales: 21%
  • Marketing Cloud Sales: 15%

These are the areas where Salesforce gets its revenues. 

Some of the revenues were used to buy other companies that are now considered its subsidiaries. 

  • Mulesoft: $6.4B
  • ClickSoftware: $1.35B
  • Tableau: $15.7B
  • RelateIQ: $340.2M
  • Quip: $340.2M
  • Demandware: $2.8B
  • BeyondCore: $110M
  • MetaMind: $32.8M
  • SteelBrick: $360M
  • Krux: $700M
  • ExactTarget: $2.6B

It’s common practice for businesses to buy up assets and to acquire other companies to enhance their own business.

Significant Salesforce Statistics 2024

  • In 2015, Salesforce entered the Fortune 500 base and was named the number one “Workplace for Giving Back” by Fortune. This is because has given out $160 million in grant money, donated its services to 31,000 NGOs and nonprofits (for free or at a discount), and logged 2 million worker volunteer hours. 
  • In 2019, Salesforce had 36,000 employees. 
  • In 2022, Salesforce officially announced that sustainability will be its core value.


How many subscribers does Salesforce have in 2024? We answered this with over 150,000 subscribers.

Only the highlights have been addressed in this article. So much can be discussed regarding Salesforce, its rise to the top, and how it keeps giving back and forging a way into the future through innovation.

Does your company use Salesforce CRM? Have you ever heard of Salesforce CRM? Do you now know that there is a high chance that you have interacted with Salesforce CRM?


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