It feels like almost overnight that Instagram has decided to make a monumental shift into the eCommerce space, but has it really changed in the way we shop, and how many people use Instagram shopping?
With curated shoppable feeds, a brand-new menu shortcut, and a lot of tools that are aimed at being able to support small businesses, there is every reason to believe that Instagram is currently on a mission to transform the app into a virtual shopping experience.
In this article, we are going to look at how many people use Instagram shopping, and why this is potentially one of Instagram’s biggest features to date.
How Many People Use Instagram Shopping in 2023?
In case you have been living under a rock for the last couple of years, eCommerce is a pretty big deal on Instagram.
With the most recent app update, people can now check out shoppable products straight from the main menu, which makes it easier than ever to discover new brands, and shop from favorite ones.
Each month, 130 million people click on a shopping post on Instagram, and Instagram checkout is now available for all creators and businesses that are located in America.
For businesses, especially small businesses, shoppable Instagram posts are really a good way to showcase their products, and ultimately drive more sales.
Thanks to the latest feature, which is Instagram check out, users can go from being tempted to purchasing a product, without even having to leave Instagram.
This is the perfect setup for small businesses that are trying to increase their revenue stream online.
Obviously, Instagram sees the writing on the wall with this space, and as a result, has introduced a few new features related to eCommerce.
They are going to roll out the availability of Instagram shopping on Instagram Television, and they’re also going to test it on Instagram reels.
This means that before you know it, you could be looking at purchasing products directly from almost every aspect of the app.
Whether this is through Instagram live, Instagram stories, through an Instagram profile’s feed, or Instagram reels it’s set to be really big.
Instagram also released a number of features and tools that were specifically aimed at helping small businesses stay alive during covid.
Because real life shopping experiences were put on hold as a result of lockdowns, as well as social distancing measures, social networks quickly became the go-to place for brands, retailers, and small businesses around the world.
Features Released by Instagram
When thinking about how many people use Instagram shopping, what’s interesting is that Instagram has released a few notable features around eCommerce this year.
This has included Instagram shop, food order stickers and gift cards, Facebook pay, and IGTV shopping.
With this pretty big switch to eCommerce, it will come as no surprise that the behavior of people shopping online is also changing.
Instagram is working towards curating a shopping experience where everything that you see on your feed and everything that is suggested to you is relevant to your interests, so you don’t even have to look too far in order to find the product or service that you want.
The Instagram algorithm is constantly working on establishing what your interests are, so that they can be suggesting the right shoppable post to you.
As a result, you are going to be experiencing a more personalized, curated shopping experience.
There are a number of different options when it comes to buying on Instagram, when thinking about how many people use Instagram shopping.
You can either see editor’s picks, browse shops, shop collections, and more, which is going to make shopping on Instagram a lot more streamlined, and a lot easier.
As you go through Instagram shop, you’re probably going to be surprised at how much you are going to want to purchase, and this isn’t accidental.
Thanks to Instagram’s algorithm, Instagram has figured out a way to show you more of what you are likely to purchase, and this is all based on your previous engagement.
It is also based on the brands that you currently follow, and the posts that you have interacted with.
You could even make the most of their wishlist collection where you can save shoppable products that you would like to purchase in the future.
This means that you can take the potential client all the way through the sales funnel, and you don’t even have to do anything to get them there.
If you are a brand, you can assume that if somebody stumbles upon your post that is shoppable, they have a high buying intent.
This way, you don’t need to spend as much time focusing on trying to get your clients through that sales funnel, and you can spend more time curating content that is going to be tailored to their needs.
When considering how many people use Instagram for shopping, it comes as no surprise that Instagram has jumped on this bandwagon, and tailored features a lot more towards eCommerce.
With the COVID lockdowns, and social distancing in place, a lot of people turned to the Internet to find products or services that they would normally purchase in physical stores.
As a result, Instagram is attempting to capitalize on this movement, and is bolstering its eCommerce side of the site, so before you know it, you can expect to be able to purchase the products and services that you like from almost every aspect of the Instagram app.
What’s more, you are going to find products and services that are tailored to your needs because the Instagram algorithm is going to pick up on your interests, and only suggest products or services that you are highly likely to purchase.
This can be beneficial to small brands as well, because when people finally land on their posts, they are highly likely to purchase them.