Influencer marketing plays a big role on the platform, making everyday people Instafamous. For some, this popularity seems like it happens overnight.

For others, it takes time, like any business does to build and grow.

So, how many influencers are there on Instagram in 2023?

Quick Answer: There are approximately 37 million influencers on Instagram in 2023.

For a more in-depth answer, read on.

Instagram is a visual platform used to promote a variety of brands, products, services, businesses, and organizations.

Therefore, it attracts influencers all the time. Influencers collaborate with brands to encourage and promote products and services. 

The larger the active following of an Instagram influencer, the more money they can make from brands.

The popularity of Instagram sparked the interest and growth of influencers. As a result, this part of the marketing economy is rapidly growing.

It’s to the point that young people and children are aspiring to become influencers and vloggers after engaging with vloggers’ and influencers’ content on Instagram and other social media platforms.

Let’s find out how many influencers there are on Instagram in 2023 and information related to the numbers.

How Many Influencers Are There on Instagram in 2023?

In 2019 there were 500,000 active influencers on Instagram.

That accounted for 39% of all Instagram users with a following of 15,000 or more at that time. These numbers have grown as you will see as you read on.

The influencer market size grew from $1.7 billion to $9.7 billion between 2016 and 2020.

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This consistent growth reached $138 billion in 2021. It remains to be seen where this goes in 2022. 

It’s expected to grow to at least $15 billion just in 2022.

These numbers include the most popular social platforms used in influencer marketing which are Instagram, TikTok, YouTube, and Facebook. 

79% of marketers consider Instagram to be a crucial element in their marketing strategies and campaigns.

There are currently between 3.2 million and 37.8 million global influencers across Instagram, TikTok, and YouTube.

Instagram’s influencers account for between 20,000 and 37 million, including all tiers of influencers.

Here is the breakdown for influencers on Instagram.

  • 20,000 to 40,000 with more than 1 million followers
  • 300,000 to 2 million with 100,000 or more followers
  • 2 million to 37 million with 1,000 or more followers

The variety of influencer tiers include:

  • Mega Influencers – Over 1 million followers
  • Macro Influencers – 500,000 to 1 million followers
  • Mid-tier Influencers – 50,000 to 500,000 followers
  • Micro Influencers – 10,000 to 50,000 followers
  • Nano Influencers – 1,000 to 10,000 followers

These tiers account for all Instagram influencers around the world.

Will the numbers grow or wain in the coming years?

How Effective Is This Marketing Segment?

Influencers

Now we know there are millions of worldwide influencers on Instagram and other social platforms.

How effective is influencer marketing? How do businesses, brands, and marketers look at influencer marketing?

First, knowing how many influencers there are on Instagram is a metric every brand and marketer needs to know. 

Another crucial metric used to determine influencer marketing efficacy is in the ability to vet influencer accounts for authenticity.

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Yes. Even influencer profiles can be fake. The fake influencers engage in fraudulent activities, so brands and businesses don’t want to associate with them. 

Real, authentic, active Instagram influencers can have a positive impact on promoting products and services.

Omnicore reports that 69% of marketers in the United States alone plan to spend the largest portion of their marketing budget on Instagram influencer marketing. 

Instagram’s influencers offer higher conversion rates for the brands they help to promote than the brand can generate through their own marketing efforts.

55.4% of Instagram influencers use Instagram Stories for their sponsored campaigns. 

According to Omnicore, 23% of influencer marketing spending will go to celebrity influencers, while 47% to micro-influencers.  

One of the most followed influencers on Instagram is Christiano Ronaldo with 290 million followers. 

Conclusion

While the numbers are difficult to accurately pin down due to fake influencer accounts, the data shows that there are more than 500,000 influencers on Instagram today.

That number is growing.

As you can see, an Instagram influencer doesn’t need to be wildly popular to help promote products and services to their followers.

As a matter of fact, the percentage of celebrity influencers being used on Instagram to promote brands is lower than that of micro-influencers. 

While Instagram isn’t the only social platform that uses influencer marketing, it is the preferred platform by over 50% of marketers. 

If you want to know the number of influencers on Instagram in a year or two, you may find it much higher.

Sources

eMarketer Mediakix