Every single day, an immense amount of content hits the web, which begs the question; how many blog posts are published per day?
You can only assume it’s quite a lot, but I promise you it’s a lot more than the number you’ve conjured up in your head.
There are roughly 7.5 million blog posts published every single day in 2023, and this number continues to increase.
This is why the space seems so competitive, as each person is hoping to bring as many viewers as possible to their specific piece of content.
This article will give you plenty of insight into how competitive and convoluted the blog space really is.
How Many Blog Posts are Published Per Day in 2023?
- Only around 1% of bloggers post on a daily basis
- There are 7.5 million blogs posted every day
- 11% of the population reads blog posts every day
- Nearly 50% of bloggers churn better results by posting daily
- Most readers spend 30 to 40 seconds on blog posts
Important Statistics That Stand Out
Although the blogging world comes with many relevant statistics, there are a few numbers that are pretty shocking.
These statistics are not only interesting but essential for anyone looking to start their own blog.
It can be a very competitive space, but your content can still stand tall even among the millions of blog posts online.
You can do this by knowing what you’re up against, finding your niche, and creating stellar content.
It’s also vital to have a consistent posting schedule.
This doesn’t mean you have to post every day, but it always helps to be putting out a consistent flow of content.
Nevertheless, some of the most interesting statistics can provide good insight into how you should navigate the blogging space for the benefit of your own content.
1. Percentage of Bloggers Uploading Every Day
It may seem like a small number, but 1% of active bloggers are uploading more than once per day.
From a global perspective, this is still a lot of people.
Whether it’s due to their passion for writing or simply trying to become a competitive force online, posting multiple times a day comes with its benefits.
Some writers may find it rather tasking, but you can guarantee you’ll garner plenty of viewers over time.
Consistency is key with blog content, and people who post numerous times a day take that to heart.
For this method to be successful, each piece of content should be well-researched and still provide value to the readers.
If not, then you’re just generating fluff pieces that may not compete with similar blogs.
2. ROI for Businesses That Maintain a Blog
Funny enough, even though the data proves an uptick in ROI for businesses that maintain a blog, many of them still can’t see how it could help them.
However, those who actively produce content for their business blog commonly see a 10x or more return on their overall investment.
This number may seem pretty substantial, and it is, but this is due to the presence of authority in their niche.
Businesses that focus on content centered around their industry and product are seen as experts in their field, which is bound to bring in more interested and loyal customers.
The quality, consistency, and type of blog content also play a factor in the potential ROI.
Each business will see a different ROI from their blog content, but it’s evident that the benefit is there nonetheless.
3. The Relevance of WordPress
If you know anything about blog content or website, then you’ve likely heard of WordPress.
Not only do they make it easy for people to get their own website or blog up and running, but millions of blogs come through their platform every day.
5 million blogs every day, to be exact, and this number will likely increase over time.
It’s actually easier than ever to start your own blog, which makes services like WordPress all the more appetizing.
Aside from blog content, they’re also one of the leaders when it comes to new websites popping up on the internet.
To clarify further, roughly 42% of the websites in the entire world are built on WordPress.
This says a lot about their influence on websites and blogs alone.
New technologies may emerge to help bloggers get their content in front of viewers, but WordPress still stands as a veteran in this particular space.
In 2022 alone, over 455 million websites used WordPress, and you can only imagine how many of those websites were producing blogs on a consistent schedule.
4. How Many Bloggers Post Every Day
Some people may not see the point in posting a new blog every day, but a small percentage of bloggers wouldn’t be able to agree.
Stats show that 3% of bloggers worldwide post daily, and you can be sure their content is gaining quite a bit of traction.
What’s important to note here is the genre of their content.
To be honest, some forms of blog content don’t warrant posting every day.
However, many popular genres out there do pretty well from posting at least once per day.
With the right niche and form of content, you can find plenty of success in posting a new blog every day.
However, this should be carefully thought out, as you don’t want to end up wasting your time with the wrong genre of content.
5. Percentage of Bloggers That Reuse Content
This may come off as a negative statistic, but it’s actually pretty smart.
Blogs can be posted on many different platforms, which means there’s potential to reach multiple types of audiences.
Reusing blog content isn’t a lazy tactic, as it can be repurposed to improve the reach of the original content, your website, business, or brand.
In the age of the internet, you can reach millions and even billions of people with the right marketing tactics.
Your blog doesn’t have to be stuck to a single page; it can be crafted to fit short or long-form content.
Current stats show that at least 60% of bloggers reuse their content.
This shows that it works for many people, and bloggers use mediums such as Facebook, Tumblr, Twitter, Instagram, and many other social sites to push their content.
What Makes a Blog Successful?
There are many various aspects that make a blog successful, but you can use statistics to get a good look at what works for most people.
These bits of information are meant to be taken with a grain of salt, as a blog’s development looks different from person to person.
However, there are many key points that you can use to your advantage. Many of these points come from bloggers who have been there and done that.
This means you can potentially avoid the same trial and error they went through to ensure your blog shines to the best of your ability.
1. Websites With Blogs Win
You might be thinking to yourself, well, isn’t every blog technically a website?
Although this is true, it’s known that existing websites that have a dedicated blog section get a lot more traffic.
This is due to the multi-level viewer generation that happens on a website that offers multiple pages of content.
It’s known that websites with blogs get more traffic than those that don’t have one, 434% more traffic, to be exact.
Most of these websites are tethered to a particular business.
Stats also show that businesses that blog on a consistent basis get around 97% more links to their website content.
2. The Word Count for a Successful SEO Blog Post
Writing a successful blog post is much more than just grammar-checked writing and interesting information.
Structure, SEO, and word count are equally important here.
If you’re looking to tackle SEO content, the word count range you want to shoot for is around 1,700 to 2,400 words.
To get the most out of SEO, you want to aim for long-form content, and this is for multiple reasons.
SEO considers multiple factors in each piece of content, and a few things need to be added that may not do well in a short-form blog.
The following are a few examples of what should be included in an SEO blog post.
- Meaningful and interesting content that’s on track with the topic
- Backlinks and alt text
- Relevant keywords and featured bits of content from popular Google search results
- Relevant images, videos, and social media content
- Skimmable content
This may seem relatively tasking, and it can be a lot of the time.
When you find your niche, you can find a recipe for a successful SEO blog post that benefits your website and particular genre.
3. How Long Does it Take to Write a Blog
The statistics on how many hours it takes to write a blog will vary for each person.
On average, it takes most people 4 to 6 hours to prepare a daily blog post.
A lot of this comes down to the word count and the type of blog content you’re producing.
Blogs with an average word count of 2,000 to 3,000 can take quite a bit of time to put together, but the return can be entirely worth it.
With proper research and editing, you can generate a daily blog post that connects with the reader and improves your overall ROI.
High-quality content is always the most important factor, and this becomes easier with how much effort you put in on a daily basis.
This includes much more than just text; you’ll always want to consider images, video content, and even infographics for the best results.
4. When is the Best Time to Post?
You might find some controversy around this question, but statistics don’t lie.
It’s clear that Mondays generate the best traffic, specifically in the late morning around 11 a.m.
Of course, this data may vary between different time zones depending on where you live.
Nevertheless, the beginning of the week is when you want to focus on pushing your content.
If you’re only posting once per week, Monday is a day you don’t want to miss.
Then again, the weekend is always helpful as well.
Saturday is another great day to post another blog, as many more people have leisure time to browse the internet on the weekends.
To help make your posting schedule easier, it’s a good idea to spend Saturday through Monday churning out fantastic content for new and existing readers.
This is when you’re likely to get the most return and where you’ll find the most benefit out of the hours you spend on your writing.
5. Creating the Best Content Possible
The cream of the crop regarding content writing and managing a blog, creating the best content possible is one of the hardest parts of the equation.
To help get you started, you can use the statistics in this article as a base point of reference.
This will ensure you’re headed in the right direction while you continue to refine your content and overall niche.
Considering that only 20% of people read blog content all the way through, you can see why it takes a bit of work to keep a reader interested.
With a blend of in-depth content and skimmable headers, you’ll have plenty to offer your readers.
It’s crucial to not lose sight of the point of your content from beginning to end and continuously captivate and engage the reader along the way.
Nevertheless, writing blogs is a learning process.
You can always improve by watching industry statistics and utilizing best practices when it comes to content writing.
The Bottom Line
There’s no one way to write the best blog post possible.
However, you do have the best chance at success with your readers by understanding your niche and the type of content you want to produce.
By targeting your niche demographic, you’ll inevitably garner more interest in your writing.
This article covers how many blog posts are published per day and the statistics that can help you navigate your own content writing.