Michigan is a great place to be an entrepreneur right now. Whether it’s space technology or manufacturing, businesses are finding great success in the state. As a matter of fact, 79 of the 5000 fastest-growing companies in 2020 hailed from Michigan, according to Inc Magazine.
If you’re a business owner in Michigan and want to improve your visibility and profits, now is the time to do so. The only issue is that many people don’t know where to start. Here are a few tips to boost your local business in Michigan.
Boost Your Visibility on Search Engines
If you want visibility in your community as a business owner, one of the best ways to do so is to focus on local SEO. You need to get on top of these local listings and have great reviews to display.
The first thing you have to do is make sure that you have a Google My Business account set up. It’s completely free and can be done in a few minutes. You also have to make sure that your contact information (name, address, phone number) is consistent anywhere it’s posted online.
The first places you should check are your website and social media accounts. Next, check any online directories like Yelp or any local directory that is relevant to your line of business.
The next step is getting as much attention in your community as you can. This can be done by releasing content on social media and blogs. You should also try to get press coverage if you can. This can be done through press releases, but one of the easiest ways to do so is to hold a contest or special event.
Improve Your Service
However, unless you dedicate yourself to providing stellar service to your clients, there is no point in even trying to get more attention. Customers have more power than ever, and you can’t get away with offering sub-par service. You will need to take a long hard look at any negative reviews that you may have gotten and do everything you can to turn things around.
One of the things you should do is look at the businesses that are getting the best reviews. Then, look at what people liked about them. This will give you an idea of the direction you should be heading in. We would also suggest that you do some spy work and visit these businesses in person.
Look at how you’re getting greeted. Look at the decor. See if there are any aspects you are impressed by that are missing in your business. Then come up with a plan to apply the appropriate changes.
Build a Loyal Fanbase
Another thing we would suggest is that you start building a list of faithful customers who will become your advocates. One of the ways in which you can do that is to set up a loyalty program. This could end up benefiting your business in so many ways.
For one, you will have direct access to these people’s inboxes, whether it’s through SMS or email. You’ll be able to reach them with special offers and boost traffic at the touch of a button. They will also come in handy if you need people to post positive reviews.
Just get in touch with subscribers and ask them to rank your services. It’s legal as long as you don’t offer incentives and they will likely drop a good word for you since they’re probably satisfied with your service.
Make Sure that You’re Properly Covered
If you want to scale up, you have to make sure that you have the proper business structure and coverage. If you are operating as a sole proprietorship or as a partnership, you have to consider switching to an LLC or a corporation. You will also need to start shopping around for Michigan business insurance to see if some parts are missing in your current policy or if you think you’re paying too much.
If your goal was to take your local business to the next plateau this year, follow these few simple tips. You should be able to boost reputation and visibility which will eventually translate to more sales.