Many real estate recruiters use scripts to ensure that they can follow their pitch and make it more convincing. Scripts also let recruiters be more prepared to answer questions about the job role and brokerage. However, simply reading off the script can make you sound robotic and insincere, which isn’t attractive to a potential candidate. As a result, it won’t encourage them to consider joining your team of real estate agents.
Fortunately, there are effective ways you can utilize recruiting scripts and facilitate an engaging conversation with the agent at the same time. Whether you’re recruiting newly licensed or experienced agents, you can refer to this real estate recruiting scripts post on how you can best maximize your scripts and convince candidates to join your brokerage.
Here are a few more tips for the effective use of real estate agent recruiting scripts:
Capture the Attention of Your Audience
One of the most vital roles of your real estate agent recruiting script is to keep your audience engaged. This may not be challenging when talking to an agent who is actively looking for a new brokerage but it takes more effort to convince a passive candidate to take on a new role. While your general statement offering an exciting opportunity needs to be mentioned, you also need to employ other strategies that will spark the candidate’s interest in the job.
For example, you can appeal to the candidate’s wants and needs. If they want to enhance their skills, feel free to mention the various training programs you have. If you have unique offerings like sponsoring continuing education courses, make sure to highlight them.
In case the candidate requires specialized support, inform them how your company can help with compliance and legal concerns or even transaction coordination. Doing this will put the focus on what the company can do for candidates rather than on the job of filling up the vacancy.
Allow the Candidate to Talk
As a real estate recruiter trying to convince a candidate to join your brokerage, you might be tempted to do most of the talking. You’re essentially selling a job to an individual, so you may feel compelled to state all the positives about the brokerage to convince an applicant to join your pool of realtors.
However, this kind of strategy is one-sided and can put off any candidate. Instead of blurting everything in your recruitment script, prepare questions that will give the candidate a chance to talk about themselves. This way, you can lighten the mood and build rapport.
To start, you can use the information from a candidate’s resume to discover talking points. This approach goes well for both candidates who recently received their licenses and those with more tenure. For instance, you can ask the novice agent about their educational background; meanwhile you can ask an experienced agent about their recent achievements.
Customize Your Script Based on Your Audience
If you want the candidate to be more engaged, remember to customize your script according to the person you’re talking to. Begin by getting the candidate’s name right to show you’ve done your research, which can leave a positive impression. In case you come across a unique name and aren’t sure how to pronounce it correctly, be honest with them about it. Tell them you aren’t familiar with their name and ask them to show you how to say it right. This shows respect.
Then, cater your messages to what they will be interested in. Newly licensed agents may want more information about your company, corporate culture, and how different you are from other organizations. On the other hand, experienced realtors may want specific details about lead generation and marketing support. So if you want to get them on board, be sure to tweak the recruiting scripts to accommodate agents of varying experiences and backgrounds.
Practice Your Script
Scripts can help you prepare the right words to say, but some recruiters aren’t comfortable using scripts because they fear sounding mechanical. If you want to appear confident and knowledgeable, you must know your script from top to bottom. It will help you think quickly and address any unexpected questions properly.
Instead of just memorizing everything written in the script, learn the important points by heart. Also, practice the contents with a fellow recruiter. They can provide you with helpful feedback for further improvement. In addition to knowing the script from the inside out, remember to time yourself. It will be very handy in situations when you or the candidate are pressed for time and you need to give them a convincing pitch.
Whether you’re talking to a new agent or someone who has been in the industry for quite some time, using real estate recruitment scripts can be very helpful. The script helps you have an easier time pitching the job to the candidates and confidently answering their questions. To ensure you utilize the scripts well, follow these tips. Hopefully, they’ll help you be more compelling so that more talented agents will join your brokerage.