SEO has been around for almost a decade now and makes a gigantic share of traffic for most websites. In fact, some experts call it the largest driver of website traffic.  

But do you know that there are almost 200 factors that impact how your website ranks on search engine result pages? While it may be helpful to work on all these factors, some search engine optimization factors are more significant than others.  

If you’re just getting started with SEO, we suggest you read on to discover the most common factors.  

What is Search Engine Optimization (SEO)? 

Search engine optimization, popularly known as SEO, is a process of ameliorating your website to increase visibility when users look for products and services related to your venture.  

The better visibility your website has, the higher the chances to garner attention and attract potential customers.  

Common Factors of Search Engine Optimization 

Crawlability and Indexability 

No matter what you do, your website won’t show in search results if Google can’t crawl and index your website. 

While crawlability defines the search engine’s ability to access and crawl content on a web page, indexability refers to the search engine’s ability to access specific content on a website.  

Some of the best ways to enhance crawlability and indexability include adding internal links and uploading a sitemap.  

Keyword Usage 

While overstuffing keywords has always been a poor practice, keyword incorporation still plays an important role.  

From the search engine optimization perspective, it is important to include your target keyword in the title tag, meta description, and H1 heading. Also, use the keyword several times in your content, especially in the first 100 words.  

Remember, the placement of keywords should be subtle, not explicit.  

Quality of Content  

Content is truly the king!

If you want organic search visibility and ranking for your website, it is important to produce high-quality content. Google prefers ranking high-quality content at the top of the result pages as it offers a better experience to users.  

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For this reason, make sure that your web pages provide accurate and useful information about topics that users will most likely be interested to read.

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Below are a few errors that cause Google to consider your content as low quality.  

  • Plagiarized content  
  • Content with no value 
  • Content stuffed with keywords  

Search Intent  

To rank higher on Google, you must curate content that aligns with search intent. Before planning your content for search engine optimization, determine the search intent of each keyword.  

To determine the search intent, type the keyword on Google and look through the top results to understand what it fulfils. Look at 3 common types of search intent –  

Informational – The user wants to learn something – ‘How many days are in a month?’ is one example of an informational search.  

Transactional – The user wants to buy something. The keyword ‘buy red dress’ is a transactional search.  

Navigational – The user is finding a particular page. If someone searches for ‘LinkedIn’, they probably want to go to LinkedIn’s website.  


Also called inbound links, backlinks are links from other websites to yours. They are a significant factor of search engine optimization.  


Since Google considers both the quality and quantity of the backlinks, it is important to get a large number of links from high-authority websites. Although you can’t control who links to your website, you can use certain methods.  

  • Curate high-quality content  
  • Look for pages related to your industry and suggest the author to link to your page 
  • Write a guest post for a website and link to your website in the post  

Final Thoughts  

If you wish to improve the ranking of your website, you must include all these search engine optimization factors in your site.  

Not sure how to do it? Don’t worry; search engine optimization can be tricky for people with no knowledge. In that case, you can connect with a search engine optimization agency that can add crucial SEO factors to your website.  

AdLift is one such search engine optimization agency with more than a decade of experience. It has a dedicated and professional team of SEO experts that can help boost your website rankings, leading to higher conversions and sales.