If you are a startup or struggling with the budget, you can still promote your business using some great marketing ideas.

We have asked different entrepreneurs regarding some creative, low-cost marketing ideas that won’t break the bank. 

An effective marketing strategy for small businesses is email marketing. This option offers marketers the opportunity to build strong customer relationships.

All you need is a mailing list and email marketing software. There are a wide range of templates to choose from.

Also, there are endless ideas for interactive content to incorporate into your email. This can help small businesses in many ways.

It can make their brand more visible, increase user engagement, and build customer loyalty. The best part about this strategy is that it is cost effective.

There are many free email software tools available, like SendinBlue, that can be used.      

Alex Williams, Find This Best

SEO is one of the best marketing strategies for SMBs. If you’re looking to grow your customer base, SEO can help you by leaps and bounds.

This strategy helps you rank better on Google, so more people will discover your business. With increased visibility, you can sell to a much larger audience.

And, eventually grow your business. Most marketers would say that SEO is expensive. But you can start with a budget as low as $100. It’s all about which aspect of SEO you choose to focus on and the tools you use. 

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Donnie Rand, American Association of Owner Operators, LLC

Creating a blog is a unique and cost-effective marketing strategy that can be easily implemented by a small business.

Small businesses usually struggle with boosting their engagement rates. But they can do so if they start a blog.

A must is to make the audience a part of the process by keeping the comments section open. This has a two-sided benefit.

It gives ample room for debate and discussion, and audiences can share opinions about a product or service. A huge getaway is that a narrative starts building. And small businesses can become visible online.

Moreover, audiences would feel that the small business genuinely cares about their opinion. Plus, they would happily advocate for the business on other platforms.

Jessica Shee, iBoysoft

Creating rich infographics is a very effective marketing strategy. It makes your strategy unique. They make the visuals look creative.

Customers’ attention is drawn to the artistic visuals. Along with this, people also love to share them.

Sharing them helps to drive referral traffic and links. You can make your own infographics to display your versatility.

Free tools can be used to create powerful and vibrant infographics. Tools like Canva and Visme, which are free, enable you to save money and make the infographic more effective.

Marcus Arcabascio, GIS Maps

Marketing is essential for small businesses, especially during an economic downturn. Here are some tips for small business marketing during tough times:

While it can be tempting to focus on the negative aspects of an economic downturn, it’s important to keep your messaging positive.

Focus on the benefits of your product or service and how it can help customers. Offering promotions and discounts can be an effective way to attract customers during tough times.

Consider offering limited-time promotions or bundle deals. This helps to incentivize customers to buy from your business.

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Elisa Bender, RevenueGeeks

Small businesses have a great chance of growing if they understand the power of social media.

Every single person is hooked on social media, and that is what small businesses need to catch on to.

They need to build a visually appealing page on any social media app and let things roll. Posting regularly is rule number one if you wish to increase your reach.

Engaging with the customers via questionnaires and live streaming videos is also an integral part of acing the social media game.

So, without spending a lot of money, you can use social media to enhance the visibility of your brand.

Greg Rozdeba, Dundas Life

Creating a My Business Account on Google is an effective marketing strategy. Most importantly, it’s free.

No charges have to be paid for making you’re registering your business. However, the advantages are numerous.

First of all, by creating your account your business will be able to appear on Google Maps. Prospective customers will be easily able to find your retail outlet.

You can also optimize your profile for your business to show up higher on Google Maps, perpetuating more customer visits.

Jamie Penney, TheBackyardPros

The above low-cost marketing strategies can help your startup get more exposure and generate a lot of interest from your audience, which should eventually lead to more sales and happy customers.