If you are a business owner, you know the importance of getting your brand noticed and making it memorable. One of the best ways to achieve both is to run appealing and compelling email marketing campaigns. The ROI (return on investment) that results from email is impressive, so if you...
A blog can be quite handy, not only for personal use but also for business purposes. If your business still lacks a blog, then you should begin setting one up. After all, a blog can help give you an edge over those who do not. Here are a few...
PR, public relations, you may have heard the term before.  Through TV, movies and social knowledge you may actually have an idea of what “PR people” do.  But have you ever thought of hiring one for you or your business?  The fact is that like most professionals, PR has...
When it comes to getting content, there are hundreds of sites and thousands of writers who are eager to take your money. This can make it hard to choose the most efficient method for content procurement. Some decent options include Upwork, Content Hourlies, and Textbroker. All three platforms have their...
SEO, search engine optimization is a group of strategies designed to improve your web presence and boost your exposure. That being said, if you want to grow your online presence, you need to be using SEO. While you can learn about it yourself and do it all, this option...
Whether it be a beanie, sunglasses holder or USB stick, promotional merchandise increase the visibility of your company and brand.  What some may think of as mere knickknacks is actually a valid and highly successful marketing tactic.  In the marketing community there is a saying, “Out of sight, out...