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When is the best time to post on Instagram for business in 2024?

Do you know that knowing the best timing for posts on Instagram can maximize your engagement on this platform, and boost sales?

It is also the key to cracking the Instagram algorithm so that you are always ahead of your competitors.

The more information you have on your followers, the best chance you have of creating the kind of engagement you need to achieve your goals. But just like the Instagram algorithm, this time changes each year.

In 2017, over 50 percent of social media experts said that the best time to post is between 7 pm and 9 pm in the evenings. A new study in 2018 reveals that the best times to post is between 2 am and 5 pm, followed by 7 pm to 9 pm.

But why are these times singled out?

What does this time mean for you and your Instagram marketing campaign?

It All Depends On the Audience

The times to post content are dictated by your audience. Each Instagram account has a unique audience with special needs and characteristics. The audience is varied, and is located in different time zones; therefore you need to determine the individual times to post for each user so that you can maximize engagement.

The timing is also related to the time when users have just wrapped up with work, and they seek to know what is happening on their popular platform. This is when you see most of them posting content and engaging you on the platform. But this time varies depending on the day of the week or the time zone.

The best thing – we have a secret to knowing the best time to post on Instagram, and we share this secret with you today.

When is the Best Time to Post on Instagram for Business in 2024?

If you wish to boost your level of engagement and beat the Instagram Algorithm in 2018, proper scheduling of posts is important.

If you post at a time when a large percentage of the audience is online, you have a better chance of getting the high level of engagement you are looking for. If your post gets instant engagement, then the Instagram algorithm realizes that you have posted high-quality content, and it shows the posts to more of the followers, boosting your visibility.

The best time to post on Instagram for business on each day of the week are:

Sunday: 5:00 p.m.

Monday: 7:00 p.m. and 10:00 p.m.

Tuesday: 3:00 a.m. and 10:00 p.m.

Wednesday: 5:00 p.m.

Thursday: 7:00 a.m. and 11:00 p.m.

Friday: 1:00 a.m. and 8:00 p.m.

Saturday: 12:00 a.m. and 2:00 a.m.

Even with these times, you need to make sure you take into consideration the time zones to be successful.

These times were arrived at using Latergramme, a site that tests the level of engagement to understand the times that are right for each day of the week.

Latergramme went ahead and tested which times of the week were best for posting on the platform.

Here are the days, ranging from best days to worst days to post:








When it comes to engagement, the best day to post is Wednesday, because you enjoy a high level of comments, likes and more on the platform.

How Do You Achieve This?

Looking for the best time to put up your posts is easy, but implementing the task isn’t as easy as you think, especially when you decide to do it manually.

For the best results, you need to have an automated tool such as Plan My Post to schedule your posts. Imagine waiting till 2 am on Friday just to post content. For this task, use a scheduler that allows you to focus on other aspects of the business rather than posting.

Scheduling your posts allows you to enjoy your weekends and your nights without worrying about the posts.


While the social media landscape keeps on changing, you need to have at least an idea on what to do to boost your engagement levels.

Consistency is key when it comes to capturing the interest of users and keeping it. What you need to do is to know when is the best time to post on Instagram for business in 2024, and do it consistently. However, you need to make sure you also post high-quality content to attract more followers.