Copywriting drives profitability because copies convince your target customers that your products and services will solve their needs, offering them value. While copywriting helps increase you return on investment (ROI), not all business owners know effective copywriting.  

Small business owners can’t afford to hire professional copywriters for their ad copy so they rely on their writing skills. However, the problem is that only a copywriting specialist can identify a copywriting mistake. 

Know the common copywriting mistakes that demonstrate a lack of understanding of what good copywriting is supposed to achieve below. 

Not Doing In-Depth Research 

Research

Every copywriter needs an inspiration and the right information to start writing. Without doing in-depth research, then all else you do will fail. If you don’t have a copywriting background, learn about this compelling ad-writing technique by reading relevant resources.

You can get all the facts here and other similar resources about the top copywriting tips for beginners. 

Check the following facts you need to find out when doing in-depth research before copywriting: 

  • Your specific audience: You can’t please all customers. Therefore, the best step is identifying your niche audience and creating ad copies that appeal to them. 
  • Benefits of your products and services: Novice copywriters usually describe the features of a product or service, which are shallow to encourage people to take action. Instead of sticking to the features, research the benefits that apply to your target audience. 
  • Elements of copywriting: What makes an ad or marketing copy effective? You need to know the elements of a good copywriting, such as including a call-to-action (CTA) to drive readers to take action. 

Long Sales Copy 

The longer isn’t always better than short content. Long sales copies are obsolete because they tend to bore readers and end up not reading until the end, where the call to action is found. If you want to increase your conversion rate, make sure to keep your sales copies short and crisp.

Neglecting SEO 

 SEO

First-time copywriters tend to ignore SEO because it takes time and others don’t have any idea about SEO. One fundamental rule if you want to see your website on top of search engine ranking is to prioritize search engine optimization (SEO).  

Don’t forget about SEO when copywriting because no matter how compelling your content is, it’s all useless if no one can read it. Missing SEO also means missing great marketing opportunities. This is because SEO increases your visibility in search engines. 

Optimize your content for SEO. Take time to research relevant keywords, and rephrase sentences and paragraphs for a natural feel when optimizing content. 

Typographical And Grammatical Errors 

Grammar

Misspelled words, grammatical mistakes, and typos are major turn offs to readers, affecting your credibility and ruining trust. Therefore, you should ensure that your content pieces have correct grammar, spelling, and no typographical errors and unnecessary words. 

Using Jargon

Jargon

Using difficult words affect reading experience. Keep jargon minimal and focus on using inspiring words that drive emotions, such as power words. Using power words can drive your conversions because readers can relate to them, stimulating a particular feeling, like excitement. 

Following A Structured Template  

While templates save time, following a structured template can ruin personalization of a marketing or ad copy. The copy will read like it’s written by a robot or software program instead of a human being. When you’re copywriting, allow your natural logic to flow.

Once you finished writing, that’s the time to analyze and include add-ons, such as technical terms and concepts written in easy-to-digest words. 

Failing To Test Copy 

AB testing

You’ve probably written copies in the past, but you’re not getting the desired results. However, have you tried testing them?  Split testing or A/B testing two or more similar copies determines what copy best drive users, like what you do in your marketing campaigns. 

For instance, you can create one copy, run it for a week, and check conversion. Next, try another version of copy with the same topic the next week. You can also use two copies at the same time in two similar products you have and check the most effective copy.

Conclusion 

The common copywriting mistakes are associated with how well the writer understands the purposes and desired outcomes of ad or marketing copies. Instead of using jargon, it’s best to use easy-to-understand words that capture the eyes and the heart.

Make your copies readable, easy-to-understand, free of typos, and grammatically correct. You’ll produce better copies once you realize the important facts of copywriting, and know how you can apply them to marketing your business.

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The Small Business Blog was started in 2009. Aiming to start, help, and grow small and medium sized businesses.