Here’s a Couple of Things You Need to Know If you’re looking to get into bed with a public relations firm, chances are that you are thinking about taking your company’s brand or image to the next level. Make no mistake while these firms may do a “good job” what you are paying them for … Read more
Be careful what you wish for when you Google the phrase “best boutique PR firm”, and be prepared for the deluge of results headed your way. The fact is that there are literally hundreds of boutique firms in existence. So it is understandable why many business and professionals tend to get overwhelmed when searching for … Read more
2015 brought a plethora of changes in technology, which resulted in making it a dynamic year for communications and marketing. These technologies are constantly evolving, therefore anyone involved in PR, advertising, and marketing needs to keep up with the pace. Being continually connected has altered the way people shop, work, play, and live. The fact … Read more
Before today’s modern technology, advertisers used completely different metrics to analyze their marketing efforts and seldom did businesses combine marketing and public relations (PR). Maybe they could have done better by doing so, but that’s the past and this is the present. Now you know better and can use PR as part of your marketing … Read more
PR, public relations, you may have heard the term before. Through TV, movies and social knowledge you may actually have an idea of what “PR people” do. But have you ever thought of hiring one for you or your business? The fact is that like most professionals, PR has its place in the business world. … Read more
Public relations (PR) has been somewhat overlooked in marketing, much like the postscript of a letter; until now. Today’s marketing schemes and environment are making better use of PR to boost brand marketing efforts. PR has always had a minor supporting role in marketing, whether it was added as an afterthought or minimally used from … Read more
Who thinks about the Summer Olympic Games that happen every four years until they see or hear the first inkling of its existence, usually via your smartphone, television, or social networks? Before the initial promos, you gave no thought to Olympic archery, badminton, beach volleyball, boxing, cycling, fencing, gymnastics, or any other sports featured in … Read more