5 Instances That Dictate You Change Your Digital Marketing Strategy

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Today, digital marketing is more important than ever. Embracing effective digital marketing is one way to accelerate results in your marketing and sales efforts. With the increasing traffic online, you only need the right platform to get the best from your effort. This also means knowing steps to undertake. Utilizing digital marketing platforms for your … Read more

Why Cybersecurity & Digital Marketing Go Hand In Hand

Why Cybersecurity & Digital Marketing Go Hand In Hand

The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its most significant contributors, the CIO and … Read more

The Best Boutique PR Firms

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Be careful what you wish for when you Google the phrase “best boutique PR firm”, and be prepared for the deluge of results headed your way.  The fact is that there are literally hundreds of boutique firms in existence.  So it is understandable why many business and professionals tend to get overwhelmed when searching for … Read more

3 Aspects Of Brand Identities That Require Your Immediate Attention

3 Aspects Of Brand Identities That Require Your Immediate Attention

The best brand identities are comprised of many different facets, each utilized to the full. Although not every aspect receives the amount of attention it perhaps should.  Many businesses fail to land a solid impression with their clients, consumers, and partners. The shortcomings can be traced back to their brand identity and how it failed … Read more

4 Ways to Optimize Your PR Game

4 Ways to Optimize Your PR Game

2015 brought a plethora of changes in technology, which resulted in making it a dynamic year for communications and marketing. These technologies are constantly evolving, therefore anyone involved in PR, advertising, and marketing needs to keep up with the pace. Being continually connected has altered the way people shop, work, play, and live. The fact … Read more

What Can Public Relations and Marketing Learn From Each Other?

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Before today’s modern technology, advertisers used completely different metrics to analyze their marketing efforts and seldom did businesses combine marketing and public relations (PR). Maybe they could have done better by doing so, but that’s the past and this is the present. Now you know better and can use PR as part of your marketing … Read more

How a Connected World has Changed the Way We Do Business

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Whether you’re lucky enough to be able to work entirely from home, or just use the web to communicate with colleagues and clients through email or Skype, the impact that a connected world has had on the way we do business is undeniable. For some companies and innovators, embracing the tools which the web offers … Read more